Condé Nast has tapped Cosmopolitan executive editor Joyce Chang as editor in chief of Self magazine, the publishing company announced today. She begins on May 1. Chang succeeds Lucy Danziger, who is leaving after 13 years at the helm of the women's health and fitness monthly. Laura McEwen, who earlier had been vp, publisher of Teen Vogue and associate publisher of Vogue, is also exiting. Self has been in a tough spot as of late, having apologized for poking fun at a cancer sruvivor's outfit. Also, Condé Nast artistic director/Vogue EIC Anna Wintour has had a hand in shaping the magazine. Last year, the 1.5 million-circ Self sought to target a younger audience, adding more fashion and beauty, reported the New York Times. But ad pages have fallen precipitously, down 21 percent through May, per the Publishers Information Bureau. Chang has had an illustrious career to date and is a veteran of two Condé Nast titles—Lucy and Allure. Prior to Hearst's Cosmo, Chang was executive editor at Marie Claire and held editorial roles at Time Inc.'s People StyleWatch and People, as well as The New York Times Magazine. “I am so pleased to welcome Joyce back to Condé Nast,” said Wintour in a statement. “Her diverse resume of experiences has taught her the power of a strong and intelligent woman. I’m excited to see the new direction she will bring to Self.”