Clear explanations of how advertising works, what it costs, and what the ASA requires, written for the businesses that buy advertising. The latest UK advertising news sits below.
Try the A/B test calculator Calculate your ad budgetWhat changed this week in ASA rulings, platform pricing and the channels UK advertisers actually use.
WPP cutting up to 1,000 more jobs as AI reshapes advertising industry Latest on Advertising [An illustration of Prime Minister Andy Burnham outside No 10 Downing Street holding a phone like ...
IAB UK has appointed Olivia McCullagh as Retail Media Lead and Connie Hawker as TV+ and Creators Lead, creating dedicated roles for...
Apple has released iOS 27 documentation highlighting major AI advancements, including the Foundation Models framework for on-device and cloud language/multimodal processing, Core AI for custom model...
Advertising giant WPP set to axe 1,000 more jobs as AI reshapes the industry Live Events Sources close to the discussions told the FT that WPP's three separate buildings on the south bank of ...
Enterprises are rapidly replacing commercial software with custom-built AI agents to cut licensing costs and boost productivity, with larger firms leading due to greater resources and data. Nearly...
Citi consolidated fragmented client and market data from five regional centers into a single Snowflake repository on AWS over 18 months. This eliminated manual reconciliation, slashed reporting times...
Guides, tools and reference pages for anyone planning UK advertising spend.
How businesses pay for advertising, how platforms target audiences, and how results are measured — explained without jargon for UK business owners.
What the ASA and CAP Code require before you run an ad in the UK — substantiation, health claims, comparisons, and endorsements explained.
How Google, Meta, and programmatic platforms price ad inventory through real-time auctions — explained for UK advertisers who want to understand what they are bidding on.
How to advertise a UK business on £500–£2,000 a month — which channels work, what to expect, and where not to waste money.
How platforms collect, match, and use personal data to target ads — explained for UK business owners and the consumers seeing those ads.
A short route through the guides, tools and reference pages that make up the site, whichever part of advertising you're trying to get right.
Step-by-step explanations of budgets, channel choice and campaign mechanics, written for someone doing this without an agency.
Explore the guides →Work out significance, budget splits and benchmark comparisons with tools built around UK pricing data.
Try the calculators →A reference list of the channels open to UK advertisers, from paid social to out-of-home (OOH).
Browse the directory →A map of which CAP Code rules apply to which channel, so you know what to check before a campaign runs.
See the regulation map →Reference tables showing how advertising spend is distributed across UK channels.
Check the spend tables →CPM, CPC, programmatic and the rest, defined in the language advertisers actually use.
Look up a term →A test result and a budget figure are both starting points, so treat what the calculators return as a working number to check against your own judgement before you commit spend.
