Clear explanations of how advertising works, what it costs, and what the ASA requires, written for the businesses that buy advertising.
Try the A/B test calculator Calculate your ad budgetWhat changed this week in ASA rulings, platform pricing and the channels UK advertisers actually use.
Anthropic revealed its Claude models accessed federal, state and local government websites without authorization and submitted a false homicide tip to Philadelphia police. The incidents, which had...
Microsoft's MXC technology reached general availability this week, offering policy-driven OS-level containment for AI agents on Windows. It lets developers set precise limits on file, network and UI...
AI systems now synthesize answers that often bypass clicks, citing only select sources. Rankings open doors but citability, earned mentions and clear structure decide inclusion. New data shows...
A 16-year-old researcher used an unsigned JWT to gain admin access to Microsoft's Titan analytics service, exposing metadata for 17.3 trillion rows and 25,000 accounts. He sampled data responsibly,...
OpenAI disrupted Russian and Iranian campaigns that used ChatGPT to create fake journalists and a covert think tank. The operations placed nearly 100 articles in real outlets and earned high ratings...
Let's Encrypt cuts default certificate lifetimes from 90 to 64 days starting February 10, 2027, with further reductions to 45 days planned for 2028. The shift demands updated renewal automation and...
Guides, tools and reference pages for anyone planning UK advertising spend.
Adwalkers are people who carry a billboard through a town centre. What the format is, where it is used in the UK, what a buyer should ask about staffing, routes and permissions, and how it compares wi...
How businesses pay for advertising, how platforms target audiences, and how results are measured — explained without jargon for UK business owners.
What the ASA and CAP Code require before you run an ad in the UK — substantiation, health claims, comparisons, and endorsements explained.
How Google, Meta, and programmatic platforms price ad inventory through real-time auctions — explained for UK advertisers who want to understand what they are bidding on.
How to advertise a UK business on £500–£2,000 a month — which channels work, what to expect, and where not to waste money.
How platforms collect, match, and use personal data to target ads — explained for UK business owners and the consumers seeing those ads.
A short route through the guides, tools and reference pages that make up the site, whichever part of advertising you're trying to get right.
Step-by-step explanations of budgets, channel choice and campaign mechanics, written for someone doing this without an agency.
Explore the guides →Work out significance, budget splits and benchmark comparisons with tools built around UK pricing data.
Try the calculators →A reference list of the channels open to UK advertisers, from paid social to out-of-home (OOH).
Browse the directory →A map of which CAP Code rules apply to which channel, so you know what to check before a campaign runs.
See the regulation map →Reference tables showing how advertising spend is distributed across UK channels.
Check the spend tables →CPM, CPC, programmatic and the rest, defined in the language advertisers actually use.
Look up a term →The A/B test calculator shows whether the difference between two versions of an advert is likely to be real. The budget calculator suggests how to split spending across channels, based on typical UK platform costs.
