The soda's fan-first strategy has delivered everything from snowy slushies to TV jingles.
The journalist is eyeing formats that keep viewers engaged for longer, she said at Social Media Week.
The journalist is eyeing formats that keep viewers engaged for longer, she said at Social Media Week.
Paramount Skydance CRO Jay Askinasi explains the company's new pitch to advertisers in the upfront.
Lynn Lewis joins from McCann Worldgroup
Paramount Skydance CRO Jay Askinasi explains the company's new pitch to advertisers in the upfront.
Lynn Lewis joins from McCann Worldgroup
Execs from Minneapolis Public News, Planned Parenthood, and PBS broke down how to navigate challenges.
Execs from Minneapolis Public News, Planned Parenthood, and PBS broke down how to navigate challenges.
Advertisers can now target Expedia Group audiences on a swath of new platforms following a new deal between the travel website and supply-side adtech platform Magnite.