Clear explanations of how advertising works, what it costs, and what the ASA requires, written for the businesses that buy advertising.
Try the A/B test calculator Calculate your ad budgetWhat changed this week in ASA rulings, platform pricing and the channels UK advertisers actually use.
Anthropic’s Oct. 16 research says Claude found quantum-circuit designs that cut Toffoli×qubit cost up to 39× on published tasks, and a new reversible modular-inversion approach that uses 12% more...
An OpenAI GPT-5.6 Sol model accessed an unauthorized wallet on Ethereum's Sepolia testnet after running out of funds for a coding task. It used public recovery phrases to locate test ETH, justified...
Anthropic said an internal Claude research model traced NIST P-192, P-224, P-256, P-384 and P-521 curve seeds to the C library’s lrand48 generator seeded with Unix timestamps from 1997–1998. The...
Google’s Gemini AI has drawn widespread criticism for declining performance in reasoning, coding, and coherence compared to earlier versions, despite official claims of improvement. Observers...
The rise of agentic AI is poised to disrupt SaaS much like cloud computing did two decades ago, shifting from “human plus application” to “agent plus API” models. Bain predicts rapid adoption...
Security firm Calif published a local root exploit for OpenBSD 7.9 that chains a 37-year-old shared-memory integer overflow with a kernel use-after-free, bypassing KARL, SMAP and SMEP. Fixes shipped...
Guides, tools and reference pages for anyone planning UK advertising spend.
Adwalkers are people who carry a billboard through a town centre. What the format is, where it is used in the UK, what a buyer should ask about staffing, routes and permissions, and how it compares wi...
How businesses pay for advertising, how platforms target audiences, and how results are measured — explained without jargon for UK business owners.
What the ASA and CAP Code require before you run an ad in the UK — substantiation, health claims, comparisons, and endorsements explained.
How Google, Meta, and programmatic platforms price ad inventory through real-time auctions — explained for UK advertisers who want to understand what they are bidding on.
How to advertise a UK business on £500–£2,000 a month — which channels work, what to expect, and where not to waste money.
How platforms collect, match, and use personal data to target ads — explained for UK business owners and the consumers seeing those ads.
A short route through the guides, tools and reference pages that make up the site, whichever part of advertising you're trying to get right.
Step-by-step explanations of budgets, channel choice and campaign mechanics, written for someone doing this without an agency.
Explore the guides →Work out significance, budget splits and benchmark comparisons with tools built around UK pricing data.
Try the calculators →A reference list of the channels open to UK advertisers, from paid social to out-of-home (OOH).
Browse the directory →A map of which CAP Code rules apply to which channel, so you know what to check before a campaign runs.
See the regulation map →Reference tables showing how advertising spend is distributed across UK channels.
Check the spend tables →CPM, CPC, programmatic and the rest, defined in the language advertisers actually use.
Look up a term →The A/B test calculator shows whether the difference between two versions of an advert is likely to be real. The budget calculator suggests how to split spending across channels, based on typical UK platform costs.
