Clear explanations of how advertising works, what it costs, and what the ASA requires, written for the businesses that buy advertising. The latest UK advertising news sits below.
Try the A/B test calculator Calculate your ad budgetWhat changed this week in ASA rulings, platform pricing and the channels UK advertisers actually use.
The AI infrastructure buildout has reached staggering scale, with data centers projected to consume electricity equivalent to hundreds of power plants and require over a trillion dollars in capital...
A Chinese-speaking attacker used three open-source AI agents to hit over 100 companies, steal more than 600,000 credit cards and plant skimmers on at least 119 retail sites. The campaign, uncovered...
Google, OpenAI, and Anthropic have formed a new industry group to advance AI safety standards through shared benchmarks, evaluation protocols, and responsible deployment practices. By harmonizing...
Anthropic and OpenAI are fiercely competing for large enterprise AI budgets, shifting from research labs into full enterprise software vendors. They battle directly over multimillion-dollar contracts...
The rise of agentic AI in SaaS platforms is transforming businesses by making AI an autonomous actor that sets goals, plans, and executes tasks. Microsoft leads this shift, positioning humans as...
Amazon is developing agentic AI systems that autonomously handle media buying by setting goals, analyzing data, executing campaigns, and optimizing in real time using large language models and...
Guides, tools and reference pages for anyone planning UK advertising spend.
Adwalkers are people who carry a billboard through a town centre. What the format is, where it is used in the UK, what a buyer should ask about staffing, routes and permissions, and how it compares wi...
How businesses pay for advertising, how platforms target audiences, and how results are measured — explained without jargon for UK business owners.
What the ASA and CAP Code require before you run an ad in the UK — substantiation, health claims, comparisons, and endorsements explained.
How Google, Meta, and programmatic platforms price ad inventory through real-time auctions — explained for UK advertisers who want to understand what they are bidding on.
How to advertise a UK business on £500–£2,000 a month — which channels work, what to expect, and where not to waste money.
How platforms collect, match, and use personal data to target ads — explained for UK business owners and the consumers seeing those ads.
A short route through the guides, tools and reference pages that make up the site, whichever part of advertising you're trying to get right.
Step-by-step explanations of budgets, channel choice and campaign mechanics, written for someone doing this without an agency.
Explore the guides →Work out significance, budget splits and benchmark comparisons with tools built around UK pricing data.
Try the calculators →A reference list of the channels open to UK advertisers, from paid social to out-of-home (OOH).
Browse the directory →A map of which CAP Code rules apply to which channel, so you know what to check before a campaign runs.
See the regulation map →Reference tables showing how advertising spend is distributed across UK channels.
Check the spend tables →CPM, CPC, programmatic and the rest, defined in the language advertisers actually use.
Look up a term →A test result and a budget figure are both starting points, so treat what the calculators return as a working number to check against your own judgement before you commit spend.
