Clear explanations of how advertising works, what it costs, and what the ASA requires, written for the businesses that buy advertising. The latest UK advertising news sits below.
Try the A/B test calculator Calculate your ad budgetWhat changed this week in ASA rulings, platform pricing and the channels UK advertisers actually use.
Google Ads has rolled out a benchmarking tool that shows advertisers percentile rankings of their monthly budgets and spend compared to similar businesses by industry, size, and geography. The...
Enterprises are rapidly replacing commercial software with custom-built AI agents to cut licensing costs and boost productivity, with larger firms leading due to greater resources and data. Nearly...
The research comes as 93% of UK brands and agencies expect to increase their influencer marketing spending over the next 12 months.
Advertiser investment in UK creator partnerships is forecast to surpass £1bn for the first time in 2026, reaching £1.2bn,...
Anthropic launched Claude for Financial Advisors, connecting the AI to tools from BlackRock, Schwab, Vanguard and others. The system targets meeting prep, portfolio reviews and compliance for RIAs...
The Harness State of DevOps Modernization 2026 report reveals a growing conflict between AI-driven development speed and production stability. Heavy AI users experience deploy problems in 69% of...
Guides, tools and reference pages for anyone planning UK advertising spend.
How businesses pay for advertising, how platforms target audiences, and how results are measured — explained without jargon for UK business owners.
What the ASA and CAP Code require before you run an ad in the UK — substantiation, health claims, comparisons, and endorsements explained.
How Google, Meta, and programmatic platforms price ad inventory through real-time auctions — explained for UK advertisers who want to understand what they are bidding on.
How to advertise a UK business on £500–£2,000 a month — which channels work, what to expect, and where not to waste money.
How platforms collect, match, and use personal data to target ads — explained for UK business owners and the consumers seeing those ads.
A short route through the guides, tools and reference pages that make up the site, whichever part of advertising you're trying to get right.
Step-by-step explanations of budgets, channel choice and campaign mechanics, written for someone doing this without an agency.
Explore the guides →Work out significance, budget splits and benchmark comparisons with tools built around UK pricing data.
Try the calculators →A reference list of the channels open to UK advertisers, from paid social to out-of-home (OOH).
Browse the directory →A map of which CAP Code rules apply to which channel, so you know what to check before a campaign runs.
See the regulation map →Reference tables showing how advertising spend is distributed across UK channels.
Check the spend tables →CPM, CPC, programmatic and the rest, defined in the language advertisers actually use.
Look up a term →A test result and a budget figure are both starting points, so treat what the calculators return as a working number to check against your own judgement before you commit spend.
