Observers say agencies won't want to share client and proprietary data with a competitor
Observers say agencies won't want to share client and proprietary data with a competitor
The 20-year-old YouTube creator, whose A24 film Backrooms premieres May 29, has created a new kind of rollout strategy.
The 20-year-old YouTube creator, whose A24 film Backrooms premieres May 29, has created a new kind of rollout strategy.
Publicis Groupe's $2.2 billion acquisition of data firm LiveRamp could help the holding company better compete in a commerce media landscape dominated by Amazon.
Publicis Groupe's $2.2 billion acquisition of data firm LiveRamp could help the holding company better compete in a commerce media landscape dominated by Amazon.
Omnicom CEO John Wren earned nearly $70 million in 2025—more than twice the combined pay of every other major advertising holdco CEO, with Publicis' Arthur Sadoun trailing as the next-highest earner at $9.4 million.
Omnicom CEO John Wren earned nearly $70 million in 2025—more than twice the combined pay of every other major advertising holdco CEO, with Publicis' Arthur Sadoun trailing as the next-highest earner at $9.4 million.
Google is standing up infrastructure that lets consumers shop from countless merchants without leaving its properties, whether they’re watching videos on YouTube, browsing on Search, or querying the Gemini app. […]
Google is standing up infrastructure that lets consumers shop from countless merchants without leaving its properties, whether they’re watching videos on YouTube, browsing on Search, or querying the Gemini app. […]