According to a study by BBMG and Globescan of 21,000 consumers, 40% said they want purposeful brands but when questioned, they could not spontaneously name a single one, writes BBD Perfect Storm's chief executive.
According to a study by BBMG and Globescan of 21,000 consumers, 40% said they want purposeful brands but when questioned, they could not spontaneously name a single one, writes BBD Perfect Storm's chief executive.