George Lois, the ad legend behind a decade of Esquire covers and the slogan "I Want My MTV", has launched his own New York-based agency, Lois TransMedia, Big Idea Advertising and Public Relations.
George Lois, the ad legend behind a decade of Esquire covers and the slogan "I Want My MTV", has launched his own New York-based agency, Lois TransMedia, Big Idea Advertising and Public Relations.