You don't expect strong storytelling or cinematic filmmaking from tire companies. But that's what Leo Burnett has been delivering for Firestone in an ad campaign that continues with this gorgeous spot about the thrill of young love—and the unforeseen obstacles that might get in its way. The spot, set to debut Friday night on CMT's Crossroads, was directed by Lance Acord of Park Pictures (who also, of course, directed Volkswagen's "The Force" and Nike's "Jogger," among many other ad hits)—and he lets the mystery build nicely by cutting between scenes of two couples, whose relationship at first is murky. The ad also makes great use of the genius songwriter Daniel Johnston, whose track "True Love Will Find You in the End" gives the commercial just the right off-kilter tone—a perfect accompaniment to the young couple and their impulsive, romantic decision. The brand's "Drive a Firestone" campaign, which launched in 2012, aims to capture the role that well-maintained cars have in people's lives. This ad, in particular, highlights the durability and dependability of Firestone tires. "These commercials reveal unassuming slices of rural Americana, placing people who love their well-traveled cars in relatable situations," says Burnett executive creative director Charley Wickman, adding that the agency wanted to capture the "rawness of humanity" through evocative storytelling. The brand will run the full 90-second spot—no cutdowns—throughout its TV flight. It will also air on The Voice on April 14, on Nashville on April 30, on AMC Presents: An All-Star Tribute to the Troops on May 20 and on the CMT Music Awards on June 7. brightcove.createExperiences(); CREDITS Client: Firestone Agency: Leo Burnett Chicago Campaign: Drive a Firestone Ad: "Pick Up" Chief Creative Officer: Susan Credle Executive Creative Director: Charley Wickman Creative Directors: Britt Nolan, Mikal Pittman Art Director: Mike Costello Music Director: Chris Clark Copywriter: Pete Lefebvre Executive Producer: Juan Woodbury Production Company: Park Pictures Director: Lance Acord Editorial Co.: Whitehouse Post Editor: Russell Icke Editorial Assistant: Caleb Hepler, Brandon Porter Producer: Joanna Manning, Laurie Adrianopoli Executive Producer: Joni Williamson, Dan Bryant Finishing Co.: Carbon VFX Partner/Executive Producer: Frank Devlin Creative Director: Chris Noellert Sr. Flame Artist/Online Editor: Pete Mayor After Effects: Wes Kandel CG Artist: Matthew Stevens Assoc. Producer: Nick Vassil Flame Assistant: Jim Gomez Sound Co: Another Country Sound Engineer: John Binder Sound Producer: Joanna Woods