Electronic Arts' nine-year relationship with WK Media has ended. WK Media handled media responsibilities for the gaming company in the U.S. An estimate of EA's annual media spending was not immediately available. In a statement, EA vp of social marketing Chris Thorne thanked WK Media for its efforts through the years and said EA's relationships with its creative agencies and MediaCom, its media shop in overseas markets, remain in place. What Thorne left unsaid was EA's plans for its U.S. media account. A search for a new shop is certainly possible, though the company may also just shift the business to another roster shop, such as MediaCom. An EA representative did not immediately reply to questions about the company's plans. EA game titles include Madden NFL, The Sims, FIFA Soccer, Need for Speed and Battlefield.