How do you impress Elon Musk? Combine two of his favorite things into one incredible spec commercial. That's what the enterprising creatives at Everdream Pictures did with the impressive homemade spot below for Tesla Motors, which Musk runs as chairman and CEO. Wisely, they gave it an extraterrestrial theme, which would also surely appeal to Musk, who founded SpaceX as well. The result? Fawning tweets from both Tesla and its CEO—along with a tacit promise from the latter that the electric-car maker will hire Everdream for paid work in future. The spot reportedly cost just $1,500 to make—putting the makers of the $4,000 Chevy ad on the Oscars to shame. The boy in the ad is Mace Coronel, a child actor who has a recurring role on The Bold and the Beautiful.
Recent college grads sent us this stunning video and formed content agency, EVERDREAM. We had to share it: https://t.co/HOeOabXZtt — Tesla Motors (@TeslaMotors) March 12, 2014
@jnags92 Yes, I'm confident that Tesla will do something with them. — Elon Musk (@elonmusk) March 14, 2014
CREDITS Client: Tesla Motors (spec project) Directed by Everdream Co-Directors: Joe Sill, Andreas Attai Producers: James Khabushani, RJ Collins Talent: Mace Coronel & Marc Coronel Concept/Story: Joe Sill, Andreas Attai Assistant Director: Zach Wechter Cinematographer: Arjun Prakash Production Designer: Kellen Moore Assistant Camera: Jared Wennberg Gaffer: Dave Cortez Key Grip: Ryan Summersett Visual Effects: Joe Sill Editing: Joe Sill Color Correction: Arjun Prakash, Joe Sill Sound Design: Eric Hoehn Original Music: Mattan Cohen