Protein World, the weight-loss supplements brand that last year sparked the ire of social media with its sexist ads, has launched its first TV campaign alongside a deluge of laddish tweets and Instagram posts from founder and CEO Seth Arjun.
Protein World, the weight-loss supplements brand that last year sparked the ire of social media with its sexist ads, has launched its first TV campaign alongside a deluge of laddish tweets and Instagram posts from founder and CEO Seth Arjun.