Geico and M&M's, the peanut butter and chocolate of comic advertising, have teamed up for this tasty peanut-butter cup of a commercial, in which Ms. Brown seeks to get insurance—much to the dismay of Geico's gecko, who has clearly read the company handbook on providing coverage to candy. (The edible are not eligible.) There's a cameo by a third character, too, well timed for this midweek release. M&M's agency BBDO New York led the creative, with input from The Martin Agency, which handles Geico. A social-media campaign on Facebook and Twitter will tell the larger story of Ms. Brown's efforts to secure insurance. Lots of people claim to dislike advertising. But just as brand-on-brand Twitter banter is quite entertaining, the odd little feeling of delight you get while watching Ms. Brown and the gecko proves yet again that, try as you might, you actually can't resist brands at all. CREDITS Client: Mars/M&M's and Geico Spot: "15 Minutes" Agency: BBDO New York Chief Creative Officer, Worldwide: David Lubars SVP, Executive Creative Director: Tim Bayne SVP, Executive Creative Director: Lauren Connolly Senior Art Director: Eduardo Petersen Senior Copywriter: Christopher Cannon Senior Producer: Regina Iannuzzi Producer: Sofia Doktori Executive Music Producer: Melissa Chester EVP, Senior Account Director: Susannah Keller VP, Account Director: Carrie Lipper Account Manager: Tani Nelson Account Executive: Alyce Regan Production Company: Traktor Director: Traktor Head of Production: Rani Melendez Visual Effect House: Framestore VFX Supervisor: David Hulin Executive Producer: James Razzall Senior Producer: Graham Dunglinson CG Supervisor: James Dick Lighting Lead: John Montefusco Animation Lead: Jim Hundertmark Animation: Shayne Ryan Compositing Lead: Sharon Marcussen Producer: Raven Sia Visual Effects (the Camel): The Mill Producer: Colin Blaney Edit House: PS260 Editor: Maury Loeb Editor: Ned Borgman Assistant Editor: Matt Posey Assistant Editor: Colin Edelman Senior Producer: Laura Patterson Final Mix/Sound Design: Nutmeg – Frank Venderosa