For every customer failure, brands lose 65 percent of revenue from the impacted customer in the following year, according to new global surveyWakefield, MA and Maidenhead, UK - May 12, 2015 - SDL (LSE: SDL) today revealed the results from a new research study, examining how, why and when customer experience (CX) failures happen, the implications for brands and how they can win back a customer should a failure occur. Based on a survey of...
Source: RealWire