Smaato Enhances Ad Inventory with Audience Segment Data from Factual's Geopulse Audience SolutionLos Angeles, San Francisco, London - December 4, 2013 - Factual Inc., the leading location data platform, and Smaato, the leading global mobile Real-Time Bidding ad exchange (SMX) and Supply Side Platform, today announced a strategic partnership. Smaato will leverage Factual's Geopulse Audience solution in order to enhance mobile ad inventory in its RTB exchange, enabling advertisers to better reach their desired audience....
Source: RealWire