Britvic chief executive and new ISBA president Simon Litherland has said that a lack of consumer trust in advertising is the biggest threat to the marketing industry, thanks to issues such as data privacy and the explosion of social media.
Britvic chief executive and new ISBA president Simon Litherland has said that a lack of consumer trust in advertising is the biggest threat to the marketing industry, thanks to issues such as data privacy and the explosion of social media.