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Upstream Outlines What is Next in Mobile Marketing in 2023

Submitted by Anonymous (not verified) on Tue, 01/17/2023 - 11:07

Martech specialist sets-up forward-thinking MNOs and Ecommerce brands for mobile marketing success Athens, London, Sao Paulo, 17 January 2023, – Upstream, the global mobile marketing technology specialist, is sharing its vision for the industry in 2023 as CMOs prioritise delivering personalized offers, exceptional customer experiences and targeted multichannel campaigns in the year ahead to support revenue growth, amid wider economic cooling. With advertising spend predicted to grow by 2.6% over the next 12-months[1], many CMOs...

Source: RealWire

Upstream advances in technology with financing from the National Bank of Greece

Submitted by Anonymous (not verified) on Mon, 12/19/2022 - 12:10

Trust in the leading martech company by the NBG, with 14 million euros loan London, Athens, 19 December 2022 – Upstream, the global mobile marketing technology specialist, has secured a loan agreement of 14 million euros with the National Bank of Greece. The financing, which highlights the bank's support for the country's verdant and promising technology ecosystem, will be used to refinance Upstream's lending, on even more favourable terms, and support further expansion and technological...

Source: RealWire

Black Friday sales skyrocket for Upstream e-commerce partners using its mobile marketing technology

Submitted by Anonymous (not verified) on Thu, 12/08/2022 - 10:17

Mobile messaging campaigns generate 22.5x ROI in five days London, São Paulo, 08 December 2022 – Upstream, the global mobile marketing technology specialist, has announced its ecommerce customers generated a 22.5x return-on-investment (ROI) over Black Friday weekend using its mobile marketing automation platform, Grow. The results, from campaigns carried out by 16 ecommerce brands in Brazil, for the period between the day before Black Friday until Cyber Monday 2022 (November 24th to 28th), demonstrate the...

Source: RealWire

Upstream Continues Mobile Marketing Momentum with 15% Revenue Growth in The First Nine Months of 2022

Submitted by Anonymous (not verified) on Thu, 10/20/2022 - 09:52

23% rise in profit during first three quarters of the year as martech platform revenue soars Athens, London, Sao Paulo, October 20th 2022 – Upstream, the global mobile marketing technology specialist has reported a 15% rise in revenue over the first nine months of 2022. The martech expert has been transforming its business and has swiftly responded to the growing demand for digital services, following the pandemic. During the first three quarters of the year,...

Source: RealWire

Upstream's Mobile Identity: Online identification and first-party data collection in a post-cookie world

Submitted by Anonymous (not verified) on Tue, 10/04/2022 - 10:01

New whitepaper reveals Upstream’s game-changing, patented mobile identification technology, the enhancements it brings to marketing, UX and security, and how it pushes mobile operators up in the digital advertising ladder London, Sao Paulo, Athens, October 4th, 2022 – MarTech experts, Upstream, say its new patented technology can identify up to 85%[1] of a website’s visitors allowing for accurate and efficient mobile marketing in a fully private and compliant way. Upstream’s newly introduced Mobile Identity technology,...

Source: RealWire

In Exclusive Interview with the MMA Germany, Google’s Tobias Kellner Shares Insights for Marketers on the Privacy Sandbox

Submitted by Anonymous (not verified) on Wed, 09/14/2022 - 14:52

Also discusses expansion of API testing schedule and feedback opportunities for MMA Germany members MUNICH – Google Germany Industry Relations Lead Tobias Kellner spoke recently with the MMA Germany in an exclusive video interview, where he offered insights on how Google’s Privacy Sandbox initiative plans to help digital marketers reach customers on multiple platforms, including mobile apps, without the use of third-party cookies. Kellner’s interview comes in advance of DMEXCO, Europe’s leading digital marketing and...

Source: RealWire

New Study: Five years after EU antitrust fine, over half of UK Google Shopping ads still come from Google

Submitted by Anonymous (not verified) on Thu, 05/05/2022 - 10:56

Searchmetrics’ analysis suggests Google may have stopped trying to increase competition on Google Shopping in the UK since the country left the EU under Brexit Five years after the EU commission fined Google 2.4 billion euros ($2.65 billion) and ordered it to open up its Google Shopping service in Europe to external competition, a new study suggests around 53% of ads on the platform in the UK, still originate from Google itself - up from...

Source: RealWire

Stephanie Beer joins MMA Global as the new Country Director of MMA Germany

Submitted by Anonymous (not verified) on Wed, 03/16/2022 - 13:10

BERLIN (March 16, 2022) — MMA Germany is delighted to announce the appointment of Stephanie Beer, as its new country director, reporting to Chris Babayode, MD MMA EMEA. Beer succeeds Katja Griesser (who managed MMA Germany from 2020 together with Chair Mark Wächter) is no stranger to the industry and was most recently in charge of communication and member services at the OWM (Organisation Werbungtreibende im Markenverband) - the German Advertisers Association. “At MMA Germany...

Source: RealWire

Thai Operator Adds 3.7m Digital Service Subscribers Keeping Fraud at Bay in Partnership With Upstream

Submitted by Anonymous (not verified) on Tue, 11/09/2021 - 08:00

London, November 09, 2021 – Thailand-based mobile operator dtac has reported a dramatic increase of 3.7 million new digital services subscriptions in 12 months, in line with its strategy to capture growth in data services. dtac, Thailand’s third-largest operator, engaged mobile automation leader Upstream both to extend its digital services portfolio, and to actively market the new offerings, as the operator looked to increase digital revenues and improve its competitive position in the Thai market,...

Source: RealWire

Upstream appoints George Kalyvas as Chief Commercial Officer to oversee market growth acceleration

Submitted by Anonymous (not verified) on Wed, 11/03/2021 - 15:20

Upstream’s Chief Operating Officer takes on extended CCO duties as part of a newly expanded role as pioneering mobile marketing platform gains momentum London, November 03, 2021 – Mobile marketing automation leader Upstream has appointed George Kalyvas as its new Chief Commercial Officer (CCO). Kalyvas – currently Chief Operating Officer and a 12-year veteran at the company – takes on an extended role to ensure seamless to market leadership and execution. Upstream announced the new...

Source: RealWire