Leading mobile advertising company brings together a mediation layer across interstitials and rewarded video with an RTB exchangeBerlin, GERMANY - March 2, 2015 - Fyber, a leading mobile advertising technology company, today announced open beta of its Real Time Bidding (RTB) platform. Through RTB -a programmatic technology-Demand Side Platforms (DSPs) and their advertisers can bid on inventory in real time and apply fine-tuned targeting on the inventory most relevant to them, which yields better ROI...
Source: RealWire