Specific Media launches unique targeting capability in association with Nielsen: King and Virgin Holidays already on boardLondon, 28 January, 2014: Specific Media announces the launch of TV Audience Segments (TVAS), a unique targeting solution that allows advertisers to accurately reach online users based on their TV viewing. By fusing data from the most trusted industry sources, Nielsen and BARB (Broadcasters' Audience Research Board), the solution allows for a truly robust cross-media campaign.The solution enables advertisers...
Source: RealWire