IT pushing for greater collaboration on digital strategies, while marketing expects IT to solve its complex challenges

New research report from EPiServer reveals disconnect between perceived value of marketing and IT partnershipLONDON, 31 January 2014: The majority of UK marketing and IT professionals (70%) are working together on digital strategies, but there is a clear disconnect between marketing and IT on the value of collaboration and the roles within their relationship, reveals new research from EPiServer, a digital marketing and ecommerce software provider. The study, involving over 200 UK-based marketing and IT...

Source: RealWire