Backdrop of Economic Pessimism Forces UK Consumers to Re-Think Loyalty to Brands

Epsilon Survey Finds Rewards Programmes Low-Driver in Battle to Win-over British Consumers London, UK (21 May, 2013) - Epsilon, the global leader in delivering direct-to-consumer connections that drive business performance, today announced the UK results of the 2013 Consumer Loyalty Study in the report, Invest in Your Customers, and the UK Could be The Jewel in Your Retail Crown. The study revealed that only about a fifth of Britons (22%) feel strongly about their own...

Source: RealWire