Warner Bros. Pictures 2013 Worldwide Gross: $5.04 billion Domestic: $1.89 billion International: $3.15 billion Annual Media Spend: $582 million Social Scorecard Twitter Followers: 1.28 million Facebook Likes: 663,000 Marketing Chief: Sue Kroll, president of worldwide marketing and distribution Media Agency: WB@OMG, a Warner Bros.-dedicated unit an Omnicom (U.S.) Box Office Highlights: The Hobbit: The Desolation of Smaug ($860 million worldwide gross) Gravity ($701 million worldwide) Man of Steel ($668 million worldwide) Oscar Nominations: 21, including Best Picture for Gravity and Her Walt Disney Pictures 2013 Worldwide Gross: $4.73 billion Domestic: $1.72 billion International: $3.01 billion Annual Media Spend: $582 million Social Scorecard 1.84M Twitter followers 12M Facebook likes Marketing Chief: Ricky Strauss, president of marketing Media Agency OMD’s 4D (U.S.); Carat (global) Box Office Highlights Iron Man 3 ($1.22B worldwide gross); Frozen ($958M worldwide); Monsters University ($744M) Oscar Nominations 8, including Best Animated Feature for Frozen and The Wind Rises Universal Studios 2013 Worldwide Gross: $3.67 billion Domestic: $1.42 billion International: $2.25 billion Annual Media Spend: $485 million Social Scorecard 118,000 Twitter followers 2.7M Facebook likes Marketing Brass: Josh Goldstine, president, marketing; Michael Moses, co-president Media Agency Maxus (North America); MediaCom, London (global) Box Office Highlights Despicable Me 2 ($971M worldwide gross); Fast & Furious 6 ($789M) Oscar Nominations 10, including Best Picture for Dallas Buyers Club and Best Actor for lead Matthew McConaughey; Despicable Me 2 for Best Animated Feature 20th Century Fox 2013 Worldwide Gross: $3.51 billion Domestic: $1.18 billion International: $2.33 billion Annual Media Spend: $303 million Social Scorecard 645,000 Twitter followers 873,000 Facebook likes Marketing Brass: Paul Hanneman and Tomas Jegeus, co-presidents of worldwide theatrical marketing; U.S.lead, Marc Weinstock Media Agency ZenithOptimedia (U.S., global); Vizeum(global) Box Office Highlights The Croods ($587M worldwide gross); The Wolverine ($415M) Oscar Nominations 11, including Best Picture for 12 Years a Slave (Fox Searchlight) and its lead Chiwetel Ejiofor for Best Actor, and Best Animated Feature for The Croods Sony Pictures 2013 Worldwide Gross: $3.05 billion Domestic: $1.14 billion International: $1.91 billion Annual Media Spend: $472 million Social Scorecard 768,000 Twitter followers 583,000 Facebook likes Marketing Chief: Jeff Blake, chairman, worldwide marketing and distribution Media Agency UM (U.S., Latin America, Asia-Pacific) Box Office Highlights The Smurfs 2 ($348M worldwide gross); Cloudy With a Chance of Meatballs 2 ($267M) Oscar Nominations 21, including Best Picture for Captain Phillips and American Hustle, which also earned nods for Best Director (David O. Russell), Best Actor (Christian Bale) and Best Actress (Amy Adams) Paramount Pictures 2013 Worldwide Gross: $2.38 billion Domestic: $1.02 billion International: $1.36 billion Annual Media Spend: $310 million Social Scorecard 1M Twitter followers 2.5M Facebook likes Marketing Chief: Josh Greenstein Media Agency MEC (global) Box Office Highlights World War Z ($540M worldwide gross); Star Trek Into Darkness($467M) Oscar Nominations 1 3, including Best Picture for The Wolf of Wall Street and Nebraska, both of which scored Best Actor nods for respective leads Leonardo DiCaprio and Bruce Dern and Best Director for Martin Scorsese and Alexander Payne Lions Gate 2013 Worldwide Gross: $2.38 billion Domestic: $1.02 billion International: $1.36 billion Annual Media Spend: $310 million Social Scorecard 340,000 Twitter followers 531,000 Facebook likes Marketing Brass: Tim Palen, CMO, Lionsgate; Nancy Kirkpatrick, president, worldwide marketing, Summit Entertainment Media Agency Mindshare (U.S.) Box Office Highlights The Hunger Games: Catching Fire ($863M worldwide gross); Now You See Me ($352M) Oscar Nominations 1, Sound Editing for All Is Lost Warner Bros.’ Man of Steel picked up more than 100 product partners, earning the studio some $173 million. Expert Opinion "The objective [of product placement] is being part of a story, having a relevant role in the story or having the values of the fi lm match that of the brand," says Ruben Igielko-Herrlich , founding partner of Propaganda GEM, the marketing shop that tied Nokia to Man of Steel and whose clients also include BMW and Lacoste. China will become the No. 1 market for Hollywood, he adds, as it boasts more moviegoers than anywhere else on Earth. "There are Chinese brands that we will bring into Hollywood productions, which then are shown in China, and it demonstrates to their own consumers that these Chinese brands are global brands, on par with the aspirational Western brands."