If you use Doubleclick for Publishers and work with BSA, you’re likely already familiar with our DFP integration that makes serving BSA ads a snap.
Well, we went ahead and made it even better. As of this morning, all our publishers who have their BuySellAds account connected to DFP will notice a few improvements in their DFP account. For example:
- There is now a DFP line item for each ad serving via BuySellAds, so we’ll handle even the smallest orders perfectly.
- We now support geo-targeting!
- Better reporting in DFP; every aspect of campaign management will be much clearer in your DFP account.
- Greater flexibility, as you can now adjust order names to fit into your current system.
There are a few things to watch out for, however. When we made the change, it paused every BuySellAds.com Zone # line item, and it will now create a new line item for each new ad that’s submitted from here on out.
Please never un-pause the paused line items, as they will no longer be used.
When a new ad is accepted, you’ll see a line item appear for it. Please don’t touch anything inside the order, because doing so will break the ad serving.
If you have any questions, let us know! If our fancy new DFP integration changes your mind about joining us, apply here:
Sign-up for BSA
