Publishers can now set the minimum number of impressions an advertiser must purchase in a single campaign (CPM zones). Why is this important?
- You want advertisers to see an accurate snapshot of your site when they test. Setting the minimum quality so that the sample size an advertiser sees is representative of your inventory will help. Positive results + transparent reporting help advertisers forecast their campaigns and help you secure recurring subscriptions.
- A larger minimum means more money per purchase. This means more jumping up from your chair, which also means more YAY’s!
- It can heighten ad quality by encouraging premium advertisers to take you seriously (and discouraging those just looking for a deal).
You can add a minimum quantity by logging into your account via BuySellAds.com, clicking on your email address at the top right corner of the page, and selecting “dashboard.” Click the “actions” dropdown menu next to the ad zone you’d like to adjust, and select “ad settings.” You’ll see the Minimum Quantity field on this page.
We highly recommend setting a minimum quantity high enough that an ad purchased at that price wouldn’t be a waste of time to accept, and low enough that it won’t scare away potential buyers.
If your zones are nearly sold out, we’ll bypass the minimum quantity so you can sell out that last bit of impressions.