We're deep into the third month of the 2014 Winter Olympics—that's how long they've been going on, right?—and the games' gazillion sponsors are still rolling out TV spots in hopes that at least some viewers are still glued to their screens. One of the prevalent themes this year has been kids getting inspired by Olympic athletes, often with heartwarming results. (The other major trend: AMERICA.) To promote its Galaxy line, Samsung, "the official smartphone partner of the U.S. Olympic Team," jumps on the kid bandwagon with its own Sochi spot, "And … Go!" The ad, from 72andSunny, follows a number of different storylines, most of which focus on how the Galaxy helps children play out their own Olympic dreams at home. For instance, some would-be bobsledders pretend they're racing down a mountain thanks to a sledding game on their Galaxy. But rather than just stick to a single idea, "And … Go!" also makes an attempt to appeal to those tricky millennials by throwing in a few scenes of tech-savvy office workers chattering about figure skating and Twitter followers. Unsurprisingly, it doesn't quite work. "And … Go!" feels like two different spots, one of which is your typical, family-friendly fare (while not exactly brilliant, they at least work together as a coherent unit), while the other is a misguided attempt at being edgy (what seems to be an attempt at modern, witty dialogue comes off as a poor imitation of a Girls episode). Inserted among those nice clips of cute kids, the adults' banter is just annoying. It's a shame the grownups had to ruin things. CREDITS Client: Samsung Spot: "Winter Olympics Fever" Chief Marketing Officer: Todd Pendleton Senior Manager: Trevor Lambert Production Consultant: Peter Friedman Product Manager: Catherine Schneider Strategy Marketing Manager: Joseph Fraler Agency: 72andSunny Chief Executive Officer, Partner: John Boiler Executive Creative Directors, Partners: Jason Norcross, Bryan Rowles Creative Director: Jason Ambrose Writer: Jean Morrow Designer: Geno Burmester Managing Director: James Townsend Group Brand Director: Judson Whigham Senior Brand Manager: Mandy Hein Brand Coordinators: Rochelle Farnum, Caetlyn Caldwell Head of Film Production: Sam Baerwald Executive Producer: Nicole Haase Film Producer: Esther Perls Film Coordinator: Jamie Glass Director of Business Affairs: Christine Claussen Business Affairs Managers: La Tanya Ware, Audra Brown Business Affairs Coordinator: Lexie Papilion Production Company: Smuggler Director: Chris Smith Partners: Patrick Milling Smith, Brian Carmody Chief Operating Officer: Lisa Rich Bidding Producer: Shannon Jones Head of Production: Andrew Colon Producer: Youree Henley Director of Photography: Bryan Newman Production Manager: Rodney Anderson Editorial: Arcade Edit Executive Producer, Managing Partner: Damian Stevens Executive Producer: Nicole Visram Post Producer: Kirsten Thon-Webb Editors: Paul Martinez, Will Hasell Assistants: Carmen Hu, Ben Foushee Postproduction: Mission Managing Director: Michael Pardee Creative Director: Rob Trent Chief Engineer: William Laverty Lead Flame Artist: Joey Brattesani Flame Artists: Michael Vaglienty, Chris Moore, Katrina Salicrup, Rob Winfield, Trent Shumway, Colleen Smith Head of Computer Graphics: Piotr Karwas Roto: Chris Cortese Animation, Lighting: Rick Grandy Graphics: Doug Chang Bidding Producer: Marlo Baird-Kinsey Visual Effects Producer: Ryan Meredith Visual Effects Coordinator: Kristina Thoegersen Telecene: The Mill Executive Producer: LaRue Anderson Colorist: Gregory Reese Online Effects: The Mission VFX Artist: Joey Brattesani Managing Director: Michael Pardee Audio Mix: Lime Studios Executive Producer: Jessica Locke Mixer: Loren Silber Assistant Mixer: Patrick Navarre Music: Elias Executive Creative Director: Brent Nicole Creative Director: Dave Gold Composer: Mike Semple Executive Producer: Ann Haugen Producer: Katie Overcash