We're deep into the third month of the 2014 Winter Olympics—that's how long they've been going on, right?—and the Games' gazillion sponsors are still rolling out TV spots in hopes that at least some viewers are still glued to their screens. One of the prevalent themes this year has been kids getting inspired by Olympics athletes, often with heartwarming results. (The other major trend: AMERICA.) To promote its Galaxy line, Samsung, "the official smartphone partner of the U.S. Olympic Team," jumps on the kid bandwagon with its own Sochi spot, "And … Go!" The ad, from 72andSunny, follows a number of different story lines, most of which focus on how the Galaxy helps children play out their own Olympic dreams at home. For instance, some would-be bobsledders pretend they're racing down a mountain thanks to a sledding game on their Galaxy. But rather than just stick to a single idea, "And … Go!" also makes an attempt to appeal to those tricky millennials by throwing in a few scenes of tech-savvy office workers chattering about figure skating and Twitter followers. Unsurprisingly, it doesn't quite work. "And … Go!" feels like two different spots, one of which is your typical, family-friendly fare (while not exactly brilliant, they at least work together as a coherent unit), while the other is a misguided attempt at being edgy (what seems to be an attempt at modern, witty dialogue comes off as a poor imitation of a Girls episode). Inserted among those nice clips of cute kids, the adults' banter is just annoying. It's a shame the grownups had to ruin things. CREDITS Client: Samsung Spot: "Winter Olympics Fever" CMO: Todd Pendleton Senior Manager: Trevor Lambert Production Consultant: Peter Friedman Product Manager: Catherine Schneider Strategy Marketing Manager: Joseph Fraler Agency: 72andSunny CEO, Partner: John Boiler EDC, Partner: Jason Norcross EDC, Partner: Bryan Rowles Creative Director: Jason Ambrose Writer: Jean Morrow Designer: Geno Burmester Managing Director James Townsend Group Brand Director: Judson Whigham Senior Brand Manager: Mandy Hein Brand Coordinator: Rochelle Farnum Brand Coordinator: Caetlyn Caldwell Head of Film Production: Sam Baerwald Executive Producer: Nicole Haase Film Producer: Esther Perls Film Coordinator: Jamie Glass Director of Business Affairs: Christine Claussen Business Affairs Manager: La Tanya Ware Business Affairs Manager: Audra Brown Business Affairs Coordinator: Lexie Papilion Production Company: Smuggler Director: Chris Smith Partner: Patrick Milling Smith Partner: Brian Carmody COO: Lisa Rich Bidding Producer: Shannon Jones Head of Production: Andrew Colon Producer: Youree Henley DP: Bryan Newman Production Manager: Rodney Anderson Editorial: Arcade Edit E.P. Managing Partner: Damian Stevens Executive Producer: Nicole Visram Post Producer: Kirsten Thon-Webb Editor: Paul Martinez Editor: Will Hasell Assistant: Carmen Hu Assistant: Ben Foushee Post: Mission Managing Director: Michael Pardee Creative Director: Rob Trent Chief Engineer: William Laverty Lead Flame Artist: Joey Brattesani Flame Artist: Michael Vaglienty Flame Artist: Chris Moore Flame Artist: Katrina Salicrup Flame Artist: Rob Winfield Flame Artist: Trent Shumway Flame Artist: Colleen Smith Head of CG: Piotr Karwas Roto: Chris Cortese Animation/Lighting: Rick Grandy Graphic: Doug Chang Bidding Producer: Marlo Baird-Kinsey VFX Producer: Ryan Meredith VFX Coordinator: Kristina Thoegersen Telecene: The Mill Executive Producer: LaRue Anderson Colorist: Gregory Reese Online & FX: The Mission VFX Artist: Joey Brattesani Managing Director: Michael Pardee Audio Mix: Lime Studios Executive Producer: Jessica Locke Mixer: Loren Silber Assistant Mixer: Patrick Navarre Music: Elias ECD: Brent Nicole CD: Dave Gold Composer: Mike Semple EP: Ann Haugen Producer: Katie Overcash