We've seen this marketing stunt countless times: Big brand dips into its deep pockets to give some hardworking, deserving, photogenic youngsters a new playground or a concert or a trip to Toys R Us. But this well-worn tactic can still wield some power. This time, it's Gatorade, with a cameo from Dwyane Wade, giving an extreme makeover to a high school basketball team's locker room in New Orleans. The Riverdale Rebels, it seems, haven't had a very good run in the past few decades. Now, though, the scrappy, close-knit team (mantras: "I got your back!" and "Family!") are heading to the playoffs for the first time in 20 years. Gatorade, in what looks to be the final two quarters of a recent Rebels win, replaced busted metal lockers and bare-bones facilities with NBA-quality digs. The effort, dubbed "We Are All Stars," from ad agency TBWA\Chiat\Day in Los Angeles, broke Monday, timed to the NBA's All Star weekend. The reaction from the teenage ballers to their new locker room and a visit from D-Wade? It's as sweet as a fruit punch-flavored sports drink. Go ahead and enjoy it. Credits below. CREDITS Client: Gatorade Senior Director, Communications: Molly Carter Director, Branded Entertainment: Jill Kinney Manager, Branded Entertainment: Nancy Laroche Senior Manager, Communications: Noah Gold Director, Sports Marketing: Jeff Chieng Assistant Manager, Global Sports Marketing: Eduardo Gomez Senior Manager, Digital Marketing: Abhishek Jadon Assistant Manager, Digital Marketing: Nicki Granadier Agency: TBWA\Chiat\Day, Los Angeles Chief Creative Officer: John Norman Executive Creative Director: Brent Anderson Creative Director: Renato Fernandez Creative Director: Gustavo Sarkis Associate Creative Director Guto Araki Art Director: Tiffany Lam Associate Creative Director: Doug Menezes Copywriter: Scott Reedy Executive Producer: Sarah Patterson Producer: Alicia Portner Executive Project Manager: Karen Thomas Account Supervisor: Kyle Webster Account Executive: Ralph Lee Group Planning Director: Scott MacMaster Planning Director: Martin Ramos Managing Director: Peter Ravailhe Group Account Director: Blake Crosbie Account Manager: Marc Johns Executive Business Affairs Manager: Lisa Lipman Broadcast Traffic: Jerry Neill Production Company: Bandito Brothers Director: Jacob Rosenberg Executive Producer: Suzanne Hargrove Producer: Cassidy Lunnen Art Director: John Gathright Director Of Photography: Laura Merians Editing: Venice Beach Editorial Editor: Greg Young Assistant Editor: Micah Chase Assistant Editor: Cutler Gray EP: Hunter Conner Music: Asche & Spencer Other Partners: FleishmanHillard Vice President: Courtney Quaye Managing Supervisor: Ashley Ginascol OMD/OS Associate Director Optimum Sports: Natalie Behrman Supervisor Optimum Sports: Seth Frankenthal Supervisor Digital OMD: Alexis Acker Strategist: Michael Fee VML Account Director: Stephanie DeCelles Account Supervisor: Erin Zehner Senior Account Manager: Lauren Cochran Senior Channel Manager: Kristin Gritt Channel Manager: Katrina Steffensen