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Inspiring Workplaces Awards finalists for EMEA announced

Submitted by Anonymous (not verified) on Thu, 03/16/2023 - 11:13

● Finalists announced for the Inspiring Workplaces Awards, 2023● Finalists include AllSaints, BP, BBC, King's College Hospital, and M&C Saatchi Sport & Entertainment● Winners will be announced at an exclusive Gala Dinner at The Tottenham Hotspur Stadium in London this May.London - March 16, 2023 - The Inspiring Workplaces Group is delighted to unveil the exceptional finalists for the 2023 Inspiring Workplaces Awards in the EMEA region (UK, Europe, Middle East & Africa). “The calibre...

Source: RealWire

SALESmanago launches ‘CUPID Score’ to redefine the way marketers measure customer engagement

Submitted by Anonymous (not verified) on Thu, 02/16/2023 - 10:00

The assessment is free and provides a breakdown of results across five key areas: Convenience, Understanding, Personalization, Intimacy and Data Kraków, Poland; 16th February 2023: Over a third (34%) of eCommerce marketers across Europe wish they had a standardised method for evaluating customer engagement. That’s why Customer Engagement Platform SALESmanago has launched CUPID Score, the new industry standard to measure customer engagement and experience. CUPID Score helps marketers to understand how effective their company is...

Source: RealWire

New research: 69% of online shoppers go straight to the search bar when visiting ecommerce sites, but 80% leave due to a poor experience

Submitted by Anonymous (not verified) on Wed, 02/15/2023 - 14:05

81% of ecommerce leaders say ‘rising living costs make on-site search more important for online shoppers’, but retailers are failing consumers with irrelevant search results, unnecessary friction and a lack of personalization New York, February 15, 2023—New research suggests 69% of consumers go straight to the search bar when they visit an online retailer[1], but 80% admit leaving because the on-site search experience didn’t meet their expectations. Leading retailers surveyed across North America and the...

Source: RealWire

Blind marketing: 64% of eCommerce marketers fail to measure customer engagement

Submitted by Anonymous (not verified) on Mon, 02/13/2023 - 10:33

Over half of marketers say measuring customer engagement metrics are important, but marketers lack resources to measure them regularly SALESmanago CMO calls for marketers to show customers some love this Valentine’s Day Kraków, Poland; 13th February 2023: 64% of eCommerce marketers haven’t measured their customer engagement processes in the past month, and nearly one fifth (17%) have never measured them at all. That's according to new data from Customer Engagement Platform SALESmanago, which surveyed 250...

Source: RealWire

Diego Dzodan of Faci.ly Joins Upstream Advisory Team

Submitted by Anonymous (not verified) on Thu, 01/26/2023 - 11:50

Unicorn Co-Founder and CEO will act as Board Advisor for Latin America Athens, London, Sao Paulo, 26th January 2023, – Upstream, the global mobile marketing technology company, announces the appointment of Ecommerce and mobile marketing Latin American head figure, Diego Dzodan, as its new Board Advisor for the region. Diego joins Upstream during a time of continued growth and expansion in the Brazilian e-commerce and mobile marketing sectors. Diego is CEO and Co-Founder of Faci.ly....

Source: RealWire

Champions League final boots European eCommerce sales to lowest point in 2022

Submitted by Anonymous (not verified) on Thu, 01/19/2023 - 10:00

eCommerce sales in Europe drop on Saturday 28th May, the same day as the Champions League final Businesses see growth with lean marketing, despite significant disruptors across the year including the war in Ukraine and cost of living crisis Kraków, Poland; 19th January 2022: The lowest day of the year for European eCommerce sales in 2022 was the 28th May, the same day as the Champions League final. That’s according to customer data acquired by...

Source: RealWire

Sedex appoints new Chief Marketing Officer to drive global growth in sustainable supply chains, as company reaches 75,000 members

Submitted by Anonymous (not verified) on Thu, 01/19/2023 - 07:15

London and Chicago, 19 January 2023 Leading sustainability technology company Sedex is pleased to announce the appointment of Maurizio Capuzzo as Chief Marketing Officer. Based in North America, Capuzzo joins the company’s leadership team to further advance Sedex’s mission of making global supply chains more socially and environmentally sustainable. Capuzzo is an award-winning marketing executive with over two decades of leadership experience in marketing, strategic planning and delivering results for technology brands. His strong track...

Source: RealWire

Upstream Outlines What is Next in Mobile Marketing in 2023

Submitted by Anonymous (not verified) on Tue, 01/17/2023 - 11:07

Martech specialist sets-up forward-thinking MNOs and Ecommerce brands for mobile marketing success Athens, London, Sao Paulo, 17 January 2023, – Upstream, the global mobile marketing technology specialist, is sharing its vision for the industry in 2023 as CMOs prioritise delivering personalized offers, exceptional customer experiences and targeted multichannel campaigns in the year ahead to support revenue growth, amid wider economic cooling. With advertising spend predicted to grow by 2.6% over the next 12-months[1], many CMOs...

Source: RealWire

Recession to slow Germany's advertising market in 2023

Submitted by Anonymous (not verified) on Wed, 01/11/2023 - 16:40

The annual growth forecast by the JOM Group foresees an increase of just 0.5 per cent for the 2023 advertising market in Germany. Hamburg, January 11, 2023. The German advertising market could have succeeded in returning to its pre-Covid-19 level as early as in 2022, and then pushed on to new heights in 2023. However, as is generally well known, external factors like the Ukraine conflict and persisting supply bottlenecks have prevented this development. The...

Source: RealWire

SoftwareOne launches new brand to reflect business transformation

Submitted by Anonymous (not verified) on Mon, 01/09/2023 - 08:00

Stans, Switzerland l 9 January 2023 – SoftwareOne Holding AG, a leading global software and cloud solutions provider, today unveiled a new brand identity and market positioning that reflects the company’s transformation over the last five years. During this time, SoftwareOne has evolved from a licensing reseller to a global software and cloud solutions provider that helps organizations unlock the value of technology. The rebranding will be rolled out across SoftwareOne’s 90 markets over the...

Source: RealWire