London, May 25, 2021 - As controllers of first-party data, mobile network operators (MNOs) are able to play a key role in helping advertisers build and maintain a marketable userbase following the demise of third-party cookies and changes to Apple’s privacy policies. The digital marketing ecosystem waits to see whether they can rise to the challenge according to mobile marketing specialists, Upstream, who will speak at the MEF CONNECTS Digital Transformation 2021 virtual conference, running...
Source: RealWire