Mobile technology takes direct mail personalisation to a new level

iAMâ„¢ (Interactive Advertising Mail) mobile technology officially launches Combines the reach of direct mail with the power of the mobile webDemographic and historical data creates dynamic, personalised offers and experiences Experiential competition gives marketers insight and chance to win an exclusive Italian breakExhibiting on Stand A196 at MarketingWeekLive June 25th/26th at OlympiaHarrogate, North Yorkshire, UK - 25 June 2014Documobi's breakthrough iAMâ„¢ (interactive Advertising Mail) technology takes direct mail to an entirely new level of personalisation...

Source: RealWire