Martin Sorrell boldly announced at the Guardian's Changing Media Summit last week that "we're not in the advertising business anymore". Alan Fayolle, the managing partner at Forever Beta, reflects on why agencies need to ditch their five-year plans as a result.
Dairylea, the cheese snack brand, is returning to TV advertising next week for the first time in three years with a dramatic take on children's imaginations during playtime.
First work for Florida sports school IMG Academy takes issue with unfair characterizations of Gen Z
A slowed-down, piano version of Rhythm Of The Night accompanies images of the UK's night-owls in a new ad for McDonald's.
Geico's latest spot from The Martin Agency gets literal
One morning in 1993, I got a phone call at home: "Don't come into work, a bomb's blown the front of the agency in".
Brave, the independent creative agency, has hired Mike Nicholson, the former executive creative director at The&Partnership Canada, as its first executive creative director.
Tesco Lotus has removed a widely shared video after it was slammed for a scene where a woman slaps her domestic helper.
At Saatchi & Saatchi London on 24 March, Tony Cullingham, the leader of the Watford Advertising Course, gave a call-to-arms speech to his graduating students. Some people thought it was worth publishing. Campaign agreed.
For some conference goers, there is nothing more stressful than the idea of networking. When asked, many people cite networking as their number one reason for coming to conferences, so avoiding networking is not the solution.
