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Mapp Media Launches New Mobile Partnership With Allrecipes

Submitted by Anonymous (not verified) on Thu, 11/20/2014 - 11:37

Mapp Media to represent the world's largest social community for home cooks in the UK and France for mobile salesLondon, 20th November 2014: Mapp Media (http://www.mappmedia.com/) has announced today a brand new partnership with Allrecipes - the #1 place for recipes, cooking tips, and how-to food videos. Mapp Media will be monetising the Allrecipes mobile and tablet inventory in the UK and all web inventory in France.Allrecipes, the world's largest social community for home cooks...

Source: RealWire

IQzone’s Postitial Grows over 1000% Quarter-Over-Quarter and now Available on Hundreds of Millions of Mobile Devices Worldwide

Submitted by Anonymous (not verified) on Wed, 11/19/2014 - 16:50

November 19th, 2014, Scottsdale: IQzone, the mobile technology company offering an innovative advertising solution for the Android ecosystem, today announces news of tremendous growth for quarter three over quarter two 2014 of more than 1,000 percent. This growth has been driven by increased adoption of its mobile advertising solution, Postitial, by top-ranking global publishers, including Outfit7, Zeptolab, textPlus, and Grindr, along with leading ad exchanges, including MoPub, AdMarvel, and Smaato. Postitial is now available for...

Source: RealWire

Mapp Media's #BoostYourRun Wins Best Mobile Advertising Campaign

Submitted by Anonymous (not verified) on Fri, 11/14/2014 - 09:06

Mapp Media won the Mobile Entertainment Awards with a unique integrated campaign developed for Adidas. London, 14th November 2014: Mapp Media (www.mappmedia.com) won the Best Advertising Campaign award for its #BoostYourRun campaign at last night's Mobile Entertainment Awards. Launched on May 1st, the campaign was a unique, integrated solution that drove more than 250,000 unique users to an Adidas hub on Spotify in just four weeks. "We work hard to create innovative and creative solutions...

Source: RealWire

IQzone and Smadex partner to give advertisers direct access to Postitial advertising inventory on mobile RTB exchanges

Submitted by Anonymous (not verified) on Tue, 10/28/2014 - 12:09

28 October 2014, London: IQzone, a mobile technology company offering an innovative advertising solution for Android publishers, has partnered with mobile Demand-Side Platform Smadex to give advertisers access to IQzone's Postitial advertising inventory. Advertisers will now be able to buy Postitial advertising inventory directly and transparently on the Smadex platform across mobile RTB exchanges in the same way as they buy other mobile inventory. The placement of the Postitial ad unit makes it an option...

Source: RealWire

Criteo Unveils Cross-Device Personalised Marketing Solution

Submitted by Anonymous (not verified) on Tue, 10/28/2014 - 10:47

Utilising the Company's rich and actionable data asset across mobile and desktop devices improves ad relevancy and personalised recommendations - critical now that 60% of consumers use multiple devices [1]London - October 28, 2014 - Criteo (NASDAQ: CRTO), the performance advertising technology company, today announced the global availability of its cross-device advertising solution, which enables a single view of consumers' shopping behavior across all devices to deliver precise, personalised ads with accuracy and scale. With...

Source: RealWire

7thingsmedia appointed to scale digital activity for Nigeria's online shopping giant, Konga

Submitted by Anonymous (not verified) on Wed, 10/15/2014 - 13:07

London, UK - 15/10/2014 Independent digital media agency 7thingsmedia, have been selected by Nigeria's largest shopping website, Konga, to grow their business through innovative display, paid and organic search campaigns. Winner of 'Best Online Marketing Retailer' at the 2013 Marketing World Awards, Konga is Nigeria's largest online shopping portal. Boasting the largest internet population in Africa and ranking 8th worldwide, Nigeria is a market showing dramatic growth in the Ecommerce world. The global agency has...

Source: RealWire

Empello’s New Guardian Technology Protects Against Misleading Affiliate Marketing

Submitted by Anonymous (not verified) on Mon, 10/13/2014 - 08:07

London, 13th October 2014 - Empello, a provider of compliance support and ad monitoring for mobile operators and payment providers, has today announced a major leap forward in its ad monitoring capabilities. The new 'Guardian' technology provides Empello with vastly increased scanning and ad discovery capabilities.Empello's Guardian is an automated robot which looks for websites containing specific types of adverts, e.g. premium SMS, mobile-billed services, and other products which are monetised via mobile payments. For...

Source: RealWire

Fyber gibt Übernahme durch RNTS Media bekannt

Submitted by Anonymous (not verified) on Tue, 10/07/2014 - 15:00

Übernahme beschleunigt Fybers internationales Wachstum und Produktinnovation im Bereich Mobile Advertising Technology. San Francisco, USA, 7. Oktober 2014 - Fyber, ein führender Werbetechnologie-Anbieter und RNTS Media, ein globales Medienunternehmen, gaben heute den erfolgreichen Abschluss ihrer Übernahmeverhandlungen in Form einer Transaktion mit Bar- und Aktienkomponente bekannt. Im Ergebnis wird Fyber eine hundertprozentige Tochterfirma von RNTS Media, die weiterhin als unabhängige Geschäftseinheit unter der Leitung der bestehenden Geschäftsführung verbleibt.

Fyber Announces Acquisition by RNTS Media

Submitted by Anonymous (not verified) on Tue, 10/07/2014 - 15:00

Transaction to accelerate Fyber's global expansion, mobile advertising technology development and product innovation San Francisco, Calif., October 7, 2014 - Fyber, a leading advertising technology company and RNTS Media, a global digital media company, today announced they have reached a definitive agreement for RNTS Media to acquire Fyber in a cash-and-stock transaction. As a result of the agreement, Fyber will become a subsidiary of RNTS Media and will continue to operate as an independent business...

Source: RealWire

Maximizer CRM 2015 makes it quicker and easier to adopt CRM

Submitted by Anonymous (not verified) on Fri, 10/03/2014 - 08:02

Vancouver, Canada/ Bracknell, UK (3 October 2014) - Maximizer Software, a leading provider of Customer Relationship Management (CRM) solutions, has launched its latest version, Maximizer CRM 2015.Offering a deployment choice of On-Premise, Public cloud (Our cloud) and Private cloud (Your cloud), this latest release by Maximizer empowers users to easily customise the software so that its dashboard, features, workflow and reporting functions fit business requirements and process - rather than the other way around.Maximizer CRM...

Source: RealWire