ADWEEK has launched a new award to celebrate exceptional talent in the growing commerce space. ADWEEK’s inaugural Commerce All-Stars recognizes the most innovative and successful executives shaping the future of […]
Merrell, the footwear brand known for its hiking boots, wants to democratize the outdoors with the first global brand platform in its 45-year history.
The startup predicts outcomes from early signals and executes budget and creative changes across channels.
Firms are battling to help brands understand how people find and buy products.
Three big problems retailers, AI firms, and industry trade orgs need to work out to pave the way for AI-powered commerce.
The tool is already being used in client pitches and won Stagwell agency Assembly new business.
Meta is testing tools designed to improve retail media campaigns that run on Facebook and Instagram.
Layoffs hit CNBC as fewer than a dozen positions have been eliminated as part of an editorial overhaul.
Paramount and Warner Bros. Discovery are poised to shake up the ad industry, but not without clearing some hurdles.
CNN staffers are reportedly apprehensive following the news that they will be part of Paramount Skydance.
