CEO Chris Kempczinski’s bite is garnering more attention than the burger itself, which echoes a previous launch.
Study from OM Media Trials and Zefr finds ads running next to some AI content perform well.
LiveRamp envisions a future in which the end-to-end marketing cycle is managed almost entirely by agentic workflows.
Heineken made a documentary about 26 ordinary locals in Kilteely, Ireland, who bought their local pub to save it from ruin.
NPR's new campaign flips its logo to defend the public’s right to stay curious.
Points maxxing is for the spreadsheet warriors.
The leaders driving innovation and adoption of artificial intelligence tools within the marketing and advertising industry.
Credit card companies are leveling up their perks in hopes of attracting young spenders. But is it a race to the bottom?
Is underwriting a movie as effective as product placement?
Senior leaders across the marketing, advertising, and technology industries creating environments where talent can learn, thrive, and make an impact.
