Everything You Know About News Advertising Is Wrong
Submitted by Anonymous (not verified) on Wed, 03/04/2026 - 16:58The case for increasing investments in news advertising to grow your business.
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Manifest Hires BarkleyOKRP Veteran to Lead Client Division
Submitted by Anonymous (not verified) on Wed, 03/04/2026 - 14:58Manifest hired its first post-merger chief client officer to unify client leadership across the newly integrated content strategy and data-performance agency.
Week of Feb. 23 Morning News Ratings: Today Keeps Lead for 6 Weeks
Submitted by Anonymous (not verified) on Wed, 03/04/2026 - 13:47GMA was the only morning show with week-to-week gains in both measured categories.
A+E Turns Brands Into Lifetime Movies as It Looks to Compete in Upfront Pitch
Submitted by Anonymous (not verified) on Wed, 03/04/2026 - 12:30A+E Global Media announces new content and brand creative studio.
Netflix Taps Amazon’s Shopping Data to Sharpen Ad Targeting
Submitted by Anonymous (not verified) on Wed, 03/04/2026 - 12:00The move pairs Amazon’s shopping signals with Netflix’s new Conversion API as the streamer courts performance budgets.
Ad Agencies Are Embracing ‘Vibe Coding’ to Build GEO Products for Clients
Submitted by Anonymous (not verified) on Wed, 03/04/2026 - 11:38From two-hour builds to full SaaS platforms, agencies are using Anthropic's Claude to create custom tools that track how brands show up in AI-generated answers.
Havas Bets on AI Veteran Sharona Sankar-King to Lead Proprietary Tech Push
Submitted by Anonymous (not verified) on Wed, 03/04/2026 - 11:30Havas Media Network North America has hired data and AI veteran Sharona Sankar-King as chief data and product officer to lead its Converged.AI platform.
Mr. Clean Returns From Retirement After Just 2 Weeks With a Product Glow-Up
Submitted by Anonymous (not verified) on Wed, 03/04/2026 - 11:00The P&G brand is the latest to 'kill off' and resurrect a mascot.
ADWEEK Brand Advantage: Race to World Cup and LA28 Will Expose Sports’ New Power Struggles
Submitted by Anonymous (not verified) on Wed, 03/04/2026 - 10:00Milano Cortina is over, and the starting gun has fired on FIFA World Cup prep — and the tug-of-war for LA28 influence.
Brooks Brothers Courts New Generation With Modern Take on Preppy Style
Submitted by Anonymous (not verified) on Wed, 03/04/2026 - 08:00Brooks Brothers' 'Make It Yours' ushers brand into the future while honoring its heritage.