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Creatives React: Michelob Ultra’s Olympics Ad Goes for Gold During the Super Bowl

Submitted by Anonymous (not verified) on Sun, 02/08/2026 - 18:58

Kurt Russell and Lewis Pullman try to tell a big story.

Why the NFL Super Bowl Ad Leaves Celebs on the Sidelines

Submitted by Anonymous (not verified) on Sun, 02/08/2026 - 12:00

NFL puts a spotlight on coaches and an unknown kid in new Super Bowl ad.

The 6 Cringiest Ads in Super Bowl History

Submitted by Anonymous (not verified) on Sun, 02/08/2026 - 10:00

Every year, the Super Bowl airs at least one ad that makes people uncomfortable—like, squirm-in-your-chair uncomfortable. Sometimes, these ads are genuine flops, like Nationwide’s notorious “dead boy ad.” Other times, […]

Why Super Bowl Advertisers Keep Pranking Us

Submitted by Anonymous (not verified) on Sun, 02/08/2026 - 09:00

Now that the Super Bowl has morphed into a weeks-long marketing spectacle, pranks and stunts have become a key part of advertisers' playbooks.

EXCLUSIVE: FTC Probe Expands to IAS Over Alleged Ad Boycotts, Lawsuit Reveals

Submitted by Anonymous (not verified) on Sat, 02/07/2026 - 13:05

Disinformation research group says the FTC ordered it and IAS to hand over business records.

Beyond the Spot: How Today’s Brands Can Win the Super Bowl

Submitted by Anonymous (not verified) on Sat, 02/07/2026 - 07:32

The brands that win on Super Bowl Sunday are the ones that understand how to show up around the game, and are designing quieter campaigns for the right people, in the right places, at the right time.