Possible picks up Specsavers digital service design
Submitted by Anonymous (not verified) on Tue, 04/19/2016 - 14:36Specsavers has appointed Possible, the WPP digital creative agency, to handle digital service design.
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DigitasLBi's Lianne Dixon promoted to international client service director
Submitted by Anonymous (not verified) on Tue, 04/19/2016 - 14:16Lianne Dixon, the global client partner at DigitasLBi, has been promoted to international client service director.
Omnicom UK organic revenue up 2.2%
Submitted by Anonymous (not verified) on Tue, 04/19/2016 - 12:22Omnicom Group's UK organic revenue in the first quarter of 2016 was up 2.2 per cent on the previous year.
My Media Week: Matt Scheckner, Advertising Week
Submitted by Anonymous (not verified) on Tue, 04/19/2016 - 11:52The view from the top of Advertising Week Europe from the chief executive, Matt Scheckner
Choco Leibniz "case" by Creature London
Submitted by Anonymous (not verified) on Tue, 04/19/2016 - 09:52A sleuth is distracted from the denouement of a murder mystery when his prime suspect offers him a Choco Leibniz from a silver case, in a new national TV campaign for the brand.
Four ways to reach your best brand advocates: introducing the makers
Submitted by Anonymous (not verified) on Tue, 04/19/2016 - 09:41Are your advocates simply raising awareness of your brand, or are they actually helping you to convert awareness in to action? That depends on whether you know the makers, says the managing director of advertising at Time Out UK.
Channel 4: next taboo to tackle is mental health issues
Submitted by Anonymous (not verified) on Tue, 04/19/2016 - 09:23The next taboo to tackle in disability is mental health, Dan Brooke, the chief marketing and communications officer at Channel 4, told Advertising Week Europe this morning.
Independent media agencies form new global network
Submitted by Anonymous (not verified) on Tue, 04/19/2016 - 09:01The7stars is teaming up with a global consortium of independent media agencies to launch Local Planet, a new global media agency network, to take on the likes of Group M and Omnicom Media Group.
Why creative and media agencies are better apart - unless you're Asda
Submitted by Anonymous (not verified) on Tue, 04/19/2016 - 08:36Goodstuff's founding partner argues that media agencies should sit outside creative agency management.
'Women don't need to defeminise, they need to be themselves,' easyJet CEO McCall says
Submitted by Anonymous (not verified) on Tue, 04/19/2016 - 08:24Women do not need to defeminise their behaviour or language, because to be a success in business, people need to be themselves, easyJet chief executive Carolyn McCall said yesterday.