Future-proofed full service
Submitted by Anonymous (not verified) on Wed, 04/20/2016 - 08:10Strategy, creative, media, technology and e-commerce are the future of the full-service agency
Articles from Brand Republic advertising news
Primary tabs
Why media owners and agencies need to play their part in women speaking up
Submitted by Anonymous (not verified) on Wed, 04/20/2016 - 08:07Abby Carvosso, the group managing director of advertising at Bauer Media, explains why speaking up is so important for women - and how the media community can play its part.
You change or you die
Submitted by Anonymous (not verified) on Wed, 04/20/2016 - 07:53There's no such thing as a winning formula. However successful you are, don't stand still
Big data can't solve every challenge
Submitted by Anonymous (not verified) on Wed, 04/20/2016 - 07:30No wonder the tech giants want to buy creative agencies - the very best independent shops are capable of things that big data can never crack
Watch: Sky increases investment in digital
Submitted by Anonymous (not verified) on Wed, 04/20/2016 - 06:56Sky is investing more in online and social media, but still believes strongly in traditional media such as TV and outdoor, according to its director of media, Andrew Mortimer.
Omnicom picks Ghazi to lead Annalect in EMEA
Submitted by Anonymous (not verified) on Wed, 04/20/2016 - 06:25Omnicom Media Group has appointed Jon Ghazi, the managing director of Arc, to be the EMEA chief executive of Annalect.
Heathrow expansion group told by ASA not to repeat claim about local support
Submitted by Anonymous (not verified) on Wed, 04/20/2016 - 05:24Back Heathrow, a group campaigning for the expansion of London Heathrow Airport rather than rival option Gatwick, has been told by the UK's ad regulator not to repeat its claim that "most people living in communities near Heathrow Airport support its expansion".
Airbnb encourages travelers to 'Live There'
Submitted by Anonymous (not verified) on Tue, 04/19/2016 - 18:19New global branding campaign takes the tourist out of travel
Evian returns to TV with new baby ad
Submitted by Anonymous (not verified) on Tue, 04/19/2016 - 16:10Evian is back with another "live young" TV ad. This time its CGI babies have taken over a beach.
Airbnb targets families for the first time with 'Live There' campaign
Submitted by Anonymous (not verified) on Tue, 04/19/2016 - 15:53Airbnb has gone after traditional travel company territory for the first time with 'Live There', a global campaign targeted at families as well as its usual millennial demographic.