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Mapp Media Adds Programmatic Buying Service

Submitted by Anonymous (not verified) on Mon, 04/20/2015 - 10:00

Provides greater level of service for platforms - offers greater choice to advertisersLondon, 20th April 2015: Mapp Media (www.mappmedia.com) today announced that it has developed a new programmatic advertising buying service, which enables it to now offer a greater level of support for its key platform partners, and complements its existing, highly-targeted advertising solutions. With the new service, platforms can work with one trusted representative to sell their entire inventory. The service will help to...

Source: RealWire

Inoapps Latest Webinar Series Delivers Expert Insight on Moving To Oracle ERP Cloud

Submitted by Anonymous (not verified) on Tue, 03/10/2015 - 11:03

Leading Oracle Platinum Partner Inoapps (www.inoapps.com) has launched a series of upcoming executive webinars aimed specifically at those considering moving to Oracle ERP Cloud. The webinars, which run from 24th March through 2nd June, will include the latest thought leadership insights, expert guidance and news of key developments.Each Webinar will highlight the key reasons for implementing Oracle ERP Cloud in an organisation. They will also provide the detailed information and data that companies need to...

Source: RealWire

DeNA Selects Fyber as Leading Ad Monetization Partner in US

Submitted by Anonymous (not verified) on Wed, 03/04/2015 - 17:00

Fyber Delivers Increase in Average Revenue Per Daily Active UserBerlin, GERMANY - March 4, 2015 - DeNA, a global leader in developing and publishing mobile games, today announced that it has selected Fyber as its leading mobile ad monetization partner in the United States. Late last year, DeNA began working with Fyber to test the effectiveness of various mobile ad monetization strategies including rewarded video, interstitials and offer walls. The test was deployed on two...

Source: RealWire

Fyber Expands Platform with Introduction of RTB

Submitted by Anonymous (not verified) on Mon, 03/02/2015 - 17:44

Leading mobile advertising company brings together a mediation layer across interstitials and rewarded video with an RTB exchangeBerlin, GERMANY - March 2, 2015 - Fyber, a leading mobile advertising technology company, today announced open beta of its Real Time Bidding (RTB) platform. Through RTB -a programmatic technology-Demand Side Platforms (DSPs) and their advertisers can bid on inventory in real time and apply fine-tuned targeting on the inventory most relevant to them, which yields better ROI...

Source: RealWire

Criteo Extends Mobile Capabilities with Launch of Facebook's Dynamic Product Ads Solution

Submitted by Anonymous (not verified) on Wed, 02/18/2015 - 13:00

Criteo unveils impressive results for advertisers from Facebook pilot programLondon - February 18, 2015 - Criteo (NASDAQ: CRTO), the performance marketing technology company, today announced its extended mobile capabilities as a result of Facebook's new dynamic product ads. As users shift from desktops to mobile devices, Criteo's advertisers are now able to complement their Facebook Exchange marketing efforts by reaching consumers using Facebook on their phones. With dynamic product ads, Criteo is now able to...

Source: RealWire

Valentine's Day Study: Which Online Flower Delivery Companies Are Most Visible In Google Searches And On Social Media?

Submitted by Anonymous (not verified) on Thu, 02/12/2015 - 14:10

Searchmetrics study shows ftd.com and proflowers.com are top performers in search and social San Mateo - 12 February, 2015 - As Americans get ready to spend $2.1 billion on flowers on Valentine's day this year, ftd.com is ranked the most visible of ten top US online flower delivery companies both in organic searches on Google.com and in Google's paid search listings. While content from proflowers.com is the most visible on social networks, taking account of...

Source: RealWire

IMImobile and Universal Music nominated with 'The Kleek' for the 2015 Global Mobile Awards

Submitted by Anonymous (not verified) on Thu, 02/05/2015 - 09:25

The Kleek, a pioneering music app designed and built specifically for Africa, shortlisted for 'Best Mobile Music App' of the year.London, United Kingdom, 5th February 2015 - IMImobile, a global technology company providing software and services which help businesses capitalise on the growth in mobile communications, today announced that it has been shortlisted for the 2015 Global Mobile Award. The Kleek, a pan-African Universal Music Group streaming service, is nominated for 'Best Mobile Music App'...

Source: RealWire

From Webrooming to Mobile Shopping: Criteo Releases Outlook for the eCommerce Industry in 2015

Submitted by Anonymous (not verified) on Thu, 01/22/2015 - 10:32

Report highlights the shift to mobile advertising, cross device solutions and native formats, resulting in improved return on ad spend for marketersLondon - January 22, 2015 - Criteo (NASDAQ: CRTO), the performance marketing technology company, today revealed its 2015 eCommerce Industry Outlook report, which highlights key trends that will have a significant impact on the industry over the course of the year. The report helps advertisers stay ahead of the curve and adjust their marketing...

Source: RealWire

Amazon and Google are Top Online Sources of Christmas Gift Ideas for UK Shoppers, Finds New Study

Submitted by Anonymous (not verified) on Mon, 12/15/2014 - 11:59

…And More than One in Five UK Consumers will have looked on Facebook for Information on Gifts to Buy this ChristmasLondon, 15th December, 2014 - 61 % of UK shoppers will have found gift ideas from researching the web site of online retailer, Amazon, this Christmas, with 50% getting ideas from searching on Google, according to new research by Searchmetrics, the leading global search experience optimisation platform. 38% will have used eBay. The findings demonstrate...

Source: RealWire

IMImobile wins at the Effective Mobile Marketing Awards and the Telecoms.com Awards

Submitted by Anonymous (not verified) on Fri, 12/05/2014 - 16:31

London, United Kingdom, 5th December, 2014 - IMImobile, a global technology company providing software and services which help businesses capitalise on the growth in mobile communications, today announced the win of two awards at the Effective Mobile Marketing Awards for their work with IKEA and another at the Telecoms.com awards for their work with Mobile by Sainsbury's.The Effective Mobile Marketing Awards, now in its fifth year, is the world's longest running Awards Programme celebrating excellence...

Source: RealWire