Late last night I found myself looking through Instagram. It’s something I do quite regularly, but this time, for whatever reason, I noticed that I subscribed to several brands alongside the people I know in real-life (whatever that means these days). Increasingly, I find myself growing more interested in the images and stories these brands […]
The New York Times has announced that it will be removing display advertising from its website, and instead of relying on the IAB standard advertisements for its properties, the company will be releasing custom ad alternatives to marketers. Explaining what native advertising is can be painfully difficult, considering it means something different to everyone. At […]
Many advertising technology companies have designed this industry to be confusing. Most of its profits are found in the margins of that confusion. But,ad tech doesn’t have to be as confusing as many have made it out to be over the last couple of years. For publishers, the only thing they need to understand is […]
Google has announced that it will release a suite of tools aimed at streamlining, and ultimately bettering, its cross-device targeting offerings. What that means for consumers is that the company will now track customers across devices. When the retargeting tools get paired with the company’s location tools, it’s now possible to track customers in a […]
Most people don’t mind advertisements when they are valuable, non-intrusive, and clearly labeled. If you’re attempting to run sponsored content or ads in your email newsletter, but continuously forget to consider what your reader wants, everyone loses. Monetizing your newsletter doesn’t have to be difficult. You can both sell sponsored emails and grow your list […]
What was once known as the World Wide Web has now evolved to become the World Wide Ad Honey Pot. What was once a beautiful and seamless delivery mechanism for information has now become a sticky, hot, confusing mess designed to drive traffic to advertiser’s landing pages by pushing content delivery into the background. Take […]
We spend a lot of our time listening to people talk about the future of advertising. While we focus mostly on digital, the industry as a whole is in a liminal state. The transformative power of technology has had a direct influence on advertising in all of its forms, and not just the digital space. […]
As the industry struggles to solve all of the privacy and user-experience problems with ad tech this year, I’ve been spending a lot of time thinking about exactly how the industry managed to find itself in the paradox we’re faced with today. As hundreds of companies continue to spawn in the industry each year, consumers […]
I’m one of the lucky ones. I’ve been fortunate enough to work remotely for most of my young, professional life. It started working for a web development company, then again for a news publisher, and now I spend the majority of my time at home on this current adventure at BuySellAds. In every single one […]
No matter how hot those bots are that keep calling the shots, they’ll never actually be better than humans at navigating the ongoing advertising chess match between scammers and publishers. Of course, that could change, but until bots are capable of passing the Turing test, humans will always be the best tool for combating ad […]
