Netflix’s Warner Bros. Bid Failed. What Should It Buy Now?
Submitted by Anonymous (not verified) on Wed, 03/11/2026 - 19:00The streamer has a war chest, rising stock price, and newfound appetite for M&A. Eight experts offer their suggestions.
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The Trade Desk Says It’s Testing AI Campaign Creation With Claude
Submitted by Anonymous (not verified) on Wed, 03/11/2026 - 18:26CEO Jeff Green says generative AI could transform programmatic at scale, while warning Amazon may retreat from its DSP business over antitrust risks.
Week of March 2 Morning News Ratings: Today Only Show to Grow in Total Viewers
Submitted by Anonymous (not verified) on Wed, 03/11/2026 - 13:35Today extends its lead.
3 Game-Changing Suntory Campaigns From François Bazini
Submitted by Anonymous (not verified) on Wed, 03/11/2026 - 13:00The marketer reflects on taking Schweppes to space and bringing Ribena home.
EXCLUSIVE: Horizon Media Cuts 50 Roles in AI-Focused Agency ‘Realignment’
Submitted by Anonymous (not verified) on Wed, 03/11/2026 - 11:58In an email sent Monday evening to employees, the agency’s CEO Bill Koenigsberg said the company is reshuffling its talent to focus on AI development.
11 AI Tools That Ad Creatives Can’t Stop Using Now
Submitted by Anonymous (not verified) on Wed, 03/11/2026 - 08:00ADWEEK asked creative leaders to name AI tools that have transformed their work.
Suntory Beverage and Food Europe CMO François Bazini Departs
Submitted by Anonymous (not verified) on Wed, 03/11/2026 - 06:00Bazini tells ADWEEK he's leaving to write a series of books and focus on mentoring
Exclusive: Playboy Names Phillip Picardi Chief Brand Officer and Editor in Chief
Submitted by Anonymous (not verified) on Wed, 03/11/2026 - 06:00The founder of them and former Out Magazine editor joins the publisher amid its push for a broader editorial revival.
2026 NCAA Men’s Tournament Ad Sales Seeing ‘Tremendous Demand’
Submitted by Anonymous (not verified) on Tue, 03/10/2026 - 17:25CBS Sports and TNT Sports execs say March Madness is cutting through for advertisers, but they don't 'give too much specificity.'
Agency Creatives: Looking for Job Satisfaction? Consider Moving to the Brand Side
Submitted by Anonymous (not verified) on Tue, 03/10/2026 - 16:24Brand marketers enjoy a better quality of life, according to a new survey.