2026’s Super Bowl Ads Are More Diverse, but Celebs Still Skew White
Submitted by Anonymous (not verified) on Mon, 02/09/2026 - 16:55LGBTQ representation dropped for the second year in a row.
LGBTQ representation dropped for the second year in a row.
The surge followed a pre-game campaign offering a crash course in Bad Bunny 101.
Several brands took a walk down millennial memory lane.
Analysis from Emberos shows consumer brands dominated chatbot recall after the game, with AI models differing by as much as 30% in how they interpreted the same ads.
OpenAI’s decision reflects both the competitive pressures AI companies face, as well as the financial reality of supporting massive use at scale.
What brands can learn from the collective response to Benito's halftime show.
62% of ads in Super Bowl 60 featured top talent.
As Super Bowl advertising becomes less about a single TV moment and more about real-time cultural participation, brands are increasingly investing in influence that plays out off of the broadcast. […]
America’s Test Kitchen will acquire the core media brand, while Schoolhouse and Dansk go to separate buyers.
From Pokémon to Dunkin', how much do A-list stars make from Super Bowl commercials?