This post was created in partnership with Ibotta Having a commercial air during the Big Game has always seemed like a no-brainer for brands—the event’s reach and cultural impact are […]
This post was created in partnership with Comcast Business Technological innovation is rewriting the playbook for how sports franchises and stadiums operate and how fans experience the Big Game. What’s […]
This post was created in partnership with DNA Vibe Key takeaways Fandom and culture have redefined what it means to win in marketing today. From social trends to influencer-led moments, […]
We’ve partnered with industry icon Mark Ritson on the ADWEEK MiniMBA in Marketing, a program that helps you become the best marketer you can be. The next course begins April […]
The chain reverted to its tried and tested 'bikinis and burgers' marketing formula in 2025.
The firm is building tools to influence how brands appear in large language models and AI agents.
The 2026 Super Bowl was down around 2.8 million viewers from last year.
Post‑game analysis by Emberos shows Super Bowl ads resonated differently with AI platforms than human audiences, highlighting a new metric for advertising impact.
The company expects more multi-sport buys and live opportunities for advertisers.
TV measurement firm EDO documented the most effective ads of this year’s Big Game, ranking each spot based on consumer engagement data, such as search, that predict future sales.
