Mondelez's decision to combine Maynards and Bassetts has resulted in a wacky master brand campaign, with discrete spots for each type of sweet under the new banner.
Ronseal is taking over an entire ad break on Channel 4 tonight in which the viewer is invited to watch paint dry.
WPP has begun to look at external candidates to replace Sir Martin Sorrell as the chief executive of WPP, the company confirmed today.
Embracing change has been at the forefront of our coverage in recent years - now it's Marketing's turn to do the same, writes Marketing editor Rachel Barnes.
Roth Observatory, the global marketing services intermediary, is restructuring and reverting its name to The Observatory International after de-merging with Roth Associates.
Roth Observatory, the global marketing services intermediary, is restructuring and reverting its name to The Observatory International.
Chris Kamara, the former footballer and Sky Sports pundit, dresses in disguise and rewards unsuspecting Tube travellers in London with football match tickets in a new Carlsberg campaign ahead of Euro 2016.
Is passion contagious? We've all worked with someone whose passion lifts our spirits, or been stirred from our conference fug by a charismatic speaker. Passion is the theme of this issue of Marketing. It is fitting that this final print edition explores such a central pillar of what makes this an incredible industry to work in.
Abbott Mead Vickers BBDO was named creative agency of the year by Creative Circle at its annual awards last night, which saw Tony Cullingham win the President's Award.
Everybody, the 90s hit by American boy band Backstreet Boys, is the third and final song to be parodied by Just Eat in an ad that launches this weekend.
