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Searchmetrics Announces Industry-First Tracking of Mobile App Performance in Search Results

Submitted by Anonymous (not verified) on Tue, 04/05/2016 - 13:05

Searchmetrics Suite™ Ranks Mobile App Performance, Delivers Unique Competitor Keyword Insights and Provides Error-Tracking and Alerts for Critical Web PagesSAN MATEO, Calif. -- April 5, 2016 – Searchmetrics today announced several new features for its industry-leading search and content performance software suite, including the first-ever ability for online marketers to track and compare how their mobile apps perform in paid and organic searches.Searchmetrics’ Mobile App Rankings is the first to automate the way app owners...

Source: RealWire

US Brands Missing Out By Not Letting Mobile App Content Appear In Google Searches, Finds New Study

Submitted by Anonymous (not verified) on Wed, 03/09/2016 - 14:05

Searchmetrics research suggests only 20% of iOS apps and 30% of Android Apps are able to support Google app indexing San Mateo – March 9, 2016 – Many brands are failing to let content from their apps show up in Google’s organic search results according to new research from Searchmetrics, the leader in search and content performance. These firms are potentially missing out on valuable app traffic, engagement and conversions.In its study of the 100...

Source: RealWire

New Mobile Marketing E-Book Reveals How Major Brands Bridge Physical and Digital Worlds to Boost Engagement

Submitted by Anonymous (not verified) on Mon, 02/22/2016 - 11:00

Mobile: The Great Connector Vol 2, offers guidance based on insights from top brand marketers and mobile experts across the mobile ecosystem. Underlines the expanded role of mobile to enable immersive experiences and contextual advertising. The free e-book is now available from the Mobile Marketing Association.LONDON, U.K. AND COLOGNE, GERMANY – FEBRUARY 22, 2016 — The Mobile Marketing Association (MMA), the world’s leading global non profit trade association focused on accelerating the transformation of marketing...

Source: RealWire

Want To Rank Higher In Mobile Phone Searches On Google? Searchmetrics Provides Key Insights

Submitted by Anonymous (not verified) on Thu, 10/01/2015 - 13:05

Searchmetrics Releases its First Study of Google.com Mobile Ranking Factors San Mateo – October 01, 2015 - New research confirms that online marketers and website owners need to follow a separate strategy to help their pages rank higher in mobile phone searches on Google. It is essential to pay particular attention to the specific user experience and technical requirements for mobile visitors, while ensuring the underlying content on pages continues to be relevant and comprehensive....

Source: RealWire

Outfit7 and Bee7 appoint mobile industry veteran Mika Kuusisto to drive new growth phase

Submitted by Anonymous (not verified) on Thu, 09/03/2015 - 13:00

LONDON, UK - 3 September, 2015: Outfit7 Group has today announced the appointment of mobile expert Mika Kuusisto as Chief Revenue Officer for Outfit7 and Bee7. Kuusisto will be based out of the companies' Cyprus headquarters and will report to co-founder and CEO of Outfit7 and Bee7, Samo Login. In the newly formed role, Kuusisto is charged with spearheading growth for Outfit7, the global family entertainment company behind the successful Talking Tom and Friends franchise....

Source: RealWire

Mapp Media Signs Ultimate Rugby in World Cup Year

Submitted by Anonymous (not verified) on Thu, 06/04/2015 - 09:06

Advertising sales house to exclusively representing leading rugby appLondon, 4th June 2015: Mapp Media (http://www.mappmedia.com/) has announced today that it has signed an agreement with Ultimate Rugby, the world's number one rugby app and website. Under the deal, Mapp Media will represent Ultimate Rugby exclusively in the UK, enabling brands to benefit from running innovative advertising campaigns targeted at the platform's audience of 1.5million users.The agreement means that Mapp Media will represent Ultimate Rugby throughout...

Austin Reed Group upgrades eCommerce capability to spearhead growth and international expansion

Submitted by Anonymous (not verified) on Tue, 05/19/2015 - 10:02

Tryzens re-platforms a venerable high street brand with solution fit for the futureOnline customers of leading global retailer, Austin Reed Group, are set to benefit from a dramatic transformation of its web-based shopping experience following a re-platform of its eCommerce operations, designed and implemented by leading retail managed services provider and systems integrator, Tryzens.Austin Reed, and it's two other global brands CC and Viyella, had been operating from a legacy eCommerce platform serving all three...

Source: RealWire

British Telecom Al Saudia and Walkbase Cooperate on Retail Analytics

Submitted by Anonymous (not verified) on Wed, 05/06/2015 - 09:00

Analytics and marketing platform for retail stores and airports announces partnership with BT Al Saudia for delivering in-store analytics in five countries Helsinki - May 6, 2015 - Walkbase, the provider of in-store analytics for retail and airports, and BT Al Saudia, the provider systems integration, network services and subscription cloud services in the Kingdom of Saudi Arabia, today announced they have entered into a partnership for providing in-store analytics for retailers, shopping malls and...

Source: RealWire

Mapp Media to Represent Under Armour’s Connected Fitness Platform Across Europe

Submitted by Anonymous (not verified) on Wed, 04/29/2015 - 09:05

Mapp Media can now offer advertisers the largest fitness portfolio of any European sales houseLondon, 29th April 2015: Mapp Media (http://www.mappmedia.com/) has announced today that it has a sales representation agreement with Under Armour Connected Fitness, a global leader in sports performance and innovation, across Europe. Under Armour Connected Fitness is the world's largest digital health and fitness community with more than 130 million members worldwide. Mapp Media will create and develop innovative strategies and...

Source: RealWire

Fyber Acquires Falk Realtime

Submitted by Anonymous (not verified) on Wed, 04/22/2015 - 17:42

Falk Realtime's integrated Supply-Side and Ad Serving Platform fuels Fyber's global publisher baseBerlin, GERMANY - [April 22, 2015] - Fyber GmbH (Fyber), a leading mobile advertising technology company and subsidiary of RNTS Media N.V., today announced the acquisition of Falk Realtime Ltd (Falk Realtime), a rapidly growing ad tech company based in Germany. Fyber has agreed to acquire 100% of the share capital of Falk Realtime, for a total consideration of €10.75m in cash and...

Source: RealWire