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We’re Partnering with SitePoint to Streamline High-Quality Ad Inventory Sales

Submitted by Anonymous (not verified) on Mon, 05/01/2017 - 19:52

I’m excited to share that BuySellAds and SitePoint have launched an exclusive inventory partnership. BuySellAds will now represent SitePoint across all advertising and media sales. Our team has worked with SitePoint for several years to design and run performance-driven advertising campaigns. As our relationship grew, it became clear that a deeper partnership would let both […]

How to Write Powerful Advertorials that Sell

Submitted by Anonymous (not verified) on Thu, 04/20/2017 - 20:24

More marketers are experimenting with native advertising due to increasing banner blindness and ad blocker adoption. Native ads take many forms, with advertorials and sponsored content being two popular types that give marketers a rare opportunity to relate to targeted customers through storytelling. Advertorials, or advertisements written in the style of editorials or articles, allow […]

How to Write Powerful Advertorials that Sell

Submitted by Anonymous (not verified) on Thu, 04/20/2017 - 20:24

More marketers are experimenting with native advertising due to increasing banner blindness and ad blocker adoption. Native ads take many forms, with advertorials and sponsored content being two popular types that give marketers a rare opportunity to relate to targeted customers through storytelling. Advertorials, or advertisements written in the style of editorials or articles, allow […]

The Code to Advertising to Developers

Submitted by Anonymous (not verified) on Tue, 03/21/2017 - 18:04

Developers are often highly educated, well paid, and young. They’re also skeptical and see through traditional marketing approaches. If the general consensus is that people love to hate advertising, developers take this concept to a new level. Despite these challenges, advertising to developers isn’t impossible—it just requires a different playbook. Marketers who want to reach […]

The Code to Advertising to Developers

Submitted by Anonymous (not verified) on Tue, 03/21/2017 - 18:04

Developers are often highly educated, well paid, and young. They’re also skeptical and see through traditional marketing approaches. If the general consensus is that people love to hate advertising, developers take this concept to a new level. Despite these challenges, advertising to developers isn’t impossible—it just requires a different playbook. Marketers who want to reach […]

Why Repenting Won’t Fix Advertising Online

Submitted by Anonymous (not verified) on Tue, 03/14/2017 - 17:40

Digiday’s The Confessions is the Page Six of ad tech. You can’t help but take pleasure in the crass, gritty, and brutally honest interviews with anonymous industry insiders. Lately, the murky future of ad tech has dominated the series. Executives, publishers, and developers have weighed in on diminishing publisher revenue, sluggish technology, and meaningless buzzwords […]

The Future Belongs to Premium Publishers That Control Ad Tech

Submitted by Anonymous (not verified) on Fri, 03/03/2017 - 18:03

Both premium publishers and advertisers are finally waking up from the dystopian nightmare created by third-party ad tech. Over the last decade, we’ve seen more publishers outsource advertising revenue to third-party programmatic vendors, aka the ad tech complex. Over time this has locked out publishers from controlling their revenue, allowing auctions and external companies to […]

I Am Where I Am In Life Because Of Advertising Online

Submitted by Anonymous (not verified) on Fri, 11/25/2016 - 14:46

Ever since I was a ‘tween I wanted to work as a technology journalist. I didn’t know what it was called, or how to go about getting the gig, but every time I stumbled across some consumer technology review on the television (the internet was barely a thing), and saw someone talking about gadgets, I […]

Native Ads: Why The New York Times is Right …  And You Can Be Too

Submitted by Anonymous (not verified) on Tue, 11/01/2016 - 14:59

Native ads can suck, or they can be awesome. The differentiating factors between the two polar results is determined by a publisher’s commitment to fantastic advertising experiences online (if you’re not quite up to speed on native advertising, go here first and come back once you’re done reading). In case you missed the recent hoopla, […]

Sometimes All You Need To Do Is Ask People To Disable Ad Blockers

Submitted by Anonymous (not verified) on Mon, 10/31/2016 - 14:14

Has anyone thought to ask ad block users to just — you know — disable their ad blockers? It seems like the Financial Times has and the results are pretty astounding. Forty percent of all those asked during testing whitelisted the publication. Almost half. The Financial Times may be able to recoup 40 percent of […]