Kantar Media Rebrands as Fifty5Blue Post-PE Carve-Out
Submitted by Anonymous (not verified) on Tue, 02/24/2026 - 19:00Now independent from Kantar Group, the company is evolving its approach to media measurement in the AI era
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How CBS Survived and Thrived With a 50-State Scavenger Hunt for Survivor 50
Submitted by Anonymous (not verified) on Tue, 02/24/2026 - 17:24The celebration for Survivor's 50th season transformed the US into a real-world game.
Intelligent Beauty: How Ulta Beauty Uses AI Personalization to Power Loyalty and Relevance at Scale
Submitted by Anonymous (not verified) on Tue, 02/24/2026 - 16:36Plus, why wellness has become inseparable from beauty.
DoorDash’s Toby Espinosa on Commerce Media That Connects National Dollars to Local Demand
Submitted by Anonymous (not verified) on Tue, 02/24/2026 - 14:20Plus, how the delivery service built one of the fastest-growing media networks.
Shobha Sairam Joins McCann New York To Bolster Its Strategy Chops
Submitted by Anonymous (not verified) on Tue, 02/24/2026 - 14:08McCann has named former 22squared EVP and CSO Shobha Sairam as chief strategy officer of its New York office, a move that comes as the agency continues to stabilize leadership and modernize its strategy function following the Omnicom-IPG merger.
CMOs Are More Focused On Growing Revenue Than Brand Awareness
Submitted by Anonymous (not verified) on Tue, 02/24/2026 - 13:48Economic worries and AI have shifted priorities for the marketing department, according to a survey by NewtonX
Liquid Death and Spotify Want to be the Soundtrack to Your Afterlife
Submitted by Anonymous (not verified) on Tue, 02/24/2026 - 12:13Liquid Death's latest collab is a Bluetooth-enabled urn that turns your Spotify listening habits into a personalized post-life playlist.
Super Bowl 60 Sets Ad Sales Record, According to NBCU
Submitted by Anonymous (not verified) on Tue, 02/24/2026 - 10:53More than 250 advertisers were represented across Super Bowl LX, the Winter Olympics, and NBA All-Star Weekend.
Omnicom Clarifies WARN Notice Detailing 100 Job Cuts
Submitted by Anonymous (not verified) on Tue, 02/24/2026 - 09:53Holdco confirms redundancies were part of the 4,000 announced in December following its IPG acquisition.
7 Lessons On Leading Through Change From a First-Time CEO
Submitted by Anonymous (not verified) on Tue, 02/24/2026 - 09:26Most mornings this year started the same way: an early workout before the house woke up, the chaos of getting kids out the door, a quiet walk before I officially […]