As Netflix Deal Hangs in Balance, Paramount CEO Confirms More Aggressive Bid for WBD
Submitted by Anonymous (not verified) on Wed, 02/25/2026 - 17:38David Ellison made brief comments on the company's updated bid for Warner Bros. Discovery.
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Week of Feb. 9 Cable News Ratings: Total Viewers Grow
Submitted by Anonymous (not verified) on Wed, 02/25/2026 - 15:46Fox News had its highest-rated week in total viewers and the demo since September 2025.
EXCLUSIVE: Out-of-Home Giant Outfront Will Invest Up to $20M in Media Marketplace AdQuick
Submitted by Anonymous (not verified) on Wed, 02/25/2026 - 14:30The billboard owner is betting that AdQuick’s tech can modernize its sales machine, streamline buying, and help it keep pace with rivals in the AI era.
Week of Feb. 9 Morning News Ratings: Today Leads for 4 Weeks
Submitted by Anonymous (not verified) on Wed, 02/25/2026 - 14:13Today was the only broadcast with week-to-week gains.
Week of Feb. 9 Evening News Ratings: Nightly News Gets Olympic Boost
Submitted by Anonymous (not verified) on Wed, 02/25/2026 - 13:59The Winter Olympics gave NBC Nightly News a win in the Adults 25-54 demo.
TV Viewership in January 2026: Media Breakdown
Submitted by Anonymous (not verified) on Wed, 02/25/2026 - 13:54Disney had the largest share increase for the month, with YouTube remaining the leader.
Indivior Returns to Havas With U.S. AOR Assignment
Submitted by Anonymous (not verified) on Wed, 02/25/2026 - 12:47Pharma marketer unifies creative, media, and CX under the holdco
American Eagle Goes Country With Bailey Zimmerman and Stagecoach Sponsorship
Submitted by Anonymous (not verified) on Wed, 02/25/2026 - 08:00American Eagle is partnering with rising country music star Bailey Zimmerman and will serve as the exclusive apparel and denim sponsor of Stagecoach.
The Unilever CEO Has a New Marketing Doctrine, and It Is Completely Wrong
Submitted by Anonymous (not verified) on Wed, 02/25/2026 - 07:00Unilever is pivoting to a “social-first demand model,” arguing that an army of creators will replace the traditional advertising that had built its brands for half a century.
Fandom Over Funnels: Marian Lee of Netflix on Culture-Led Brand Growth
Submitted by Anonymous (not verified) on Wed, 02/25/2026 - 06:00How to build a marketing strategy around culture, not campaigns.