EXCLUSIVE: Yahoo Moves Downmarket With DSP Performance Push
Submitted by Anonymous (not verified) on Tue, 03/31/2026 - 11:06A wave of new features targets the mid-market advertisers that DSPs like DV360 and The Trade Desk have long dominated.
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Verizon Casts Heated Rivalry’s Connor Storrie in Cabin Thriller Ad With a Twist Ending
Submitted by Anonymous (not verified) on Tue, 03/31/2026 - 09:00Heated Rivalry breakout star Connor Storrie fronts a Verizon horror-style ad directed by Nia DaCosta.
Ray Media Advisory Wants To Fix Agency-Client Relationships Before They Break
Submitted by Anonymous (not verified) on Tue, 03/31/2026 - 09:00New Partnership Accelerator proactively addresses tensions and pressures before things go south
How McDonald’s Became Part of the KPop Demon Hunters Universe
Submitted by Anonymous (not verified) on Tue, 03/31/2026 - 08:00McDonald’s and Wieden+Kennedy worked with the minds behind KPop Demon Hunters to deliver a faithful new chapter for fans.
A New Wave of Challengers is Ramping Up the Mayo Marketing Arms Race
Submitted by Anonymous (not verified) on Tue, 03/31/2026 - 08:00From Ayoh to Dukes to Graza, a new wave of mayo marketers is mixing up the playbook in the search for market share
Redfin Just Listed Rocket Arena as Its Biggest Open House, and Everyone’s Invited
Submitted by Anonymous (not verified) on Tue, 03/31/2026 - 08:00Redfin is listing a unique open house: Rocket Arena in Cleveland, Ohio.
Virtual Vanguard Recap: Jim Lecinski
Submitted by Anonymous (not verified) on Mon, 03/30/2026 - 16:07Our industry is in a critical phase of AI transformation that’s less about tools and more about intent, sequencing, and discipline. There’s not yet a tried-and-true playbook for AI applications […]
EXCLUSIVE: Spotify Debuts Carousel Ads and Branded Playlist Takeovers
Submitted by Anonymous (not verified) on Mon, 03/30/2026 - 15:37Spotify is branching into marketing’s mid- to lower funnel as its ads business matures.
Week of March 16 Cable News Ratings: MS NOW Grows in Primetime and Total Day
Submitted by Anonymous (not verified) on Mon, 03/30/2026 - 14:58Fox News was still the most-watched cable news network.
EXCLUSIVE: Leaked Pitchdeck Reveals Amazon’s Pitch to Get Advertisers on Rufus
Submitted by Anonymous (not verified) on Mon, 03/30/2026 - 13:22The retail giant positions Rufus as a “virtual product expert” that can surface sponsored recommendations to shoppers within conversational interactions.