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Tide Will Try to Hijack Butterfinger's Super Bowl Spot with Vines

Submitted by Anonymous (not verified) on Sun, 02/02/2014 - 22:24

In what promises to be an active four hours of social-media branding, Tide is going to really get its Vine on during the Super Bowl tonight, Adweek has learned. Working with marketing companies DeVries, Saatchi New York and Digitas, the detergent plans to push out 10 to 20 Vine videos, according to a representative for the brand, while supporting the social spots with Promoted Tweets on Twitter and Facebook ads.

Keith Lorizio Out at Microsoft

Submitted by Anonymous (not verified) on Fri, 01/31/2014 - 22:27

Veteran sales executive Keith Lorizio is out at Microsoft. The company has not provided a reason for his ouster. But according to sources, Lorizio's departure was not voluntary, and was immediate. Lorizio has been with Microsoft since 2006. Microsoft issued the following statement: "We can confirm that Keith Lorizio, vp of U.S. sales for Microsoft Advertising, is no longer with the company. Barry Dougan, gm of global specialist sales, will assume interim leadership of the U.S. ad sales organization while we conduct a rigorous and thoughtful search for a permanent replacement.

H&R Block Supplants Super Bowl Spot With a Ton of YouTube Ads

Submitted by Anonymous (not verified) on Fri, 01/31/2014 - 22:02

Even though it's Super Bowl weekend, it's still tax season. Thus, H&R Block has purchased YouTube preroll ads that will run against every big-game spot that's repurposed on the social video site. To put this blanket approach into perspective, there were 62 paid Super Bowl spots last year. So while the tax preparer doesn't have a big-game commercial, it will be all over YouTube on Sunday in an effort that runs through Feb. 9.

Adweek Will Be Grading Every Super Bowl Ad as It Airs, and You Can Too

Submitted by Anonymous (not verified) on Fri, 01/31/2014 - 21:55

Everyone has an opinion on the Super Bowl commercials. Now, you have a place where can grade every one of them—with a single click. Adweek is launching a special site for Sunday's Super Bowl where we will be giving each spot a letter grade (from A+ to F) shortly after it airs. And we'll be asking you to do the same. You'll be able to see all the commercials in one place, too. The submissions will be averaged to give an overall reader grade, which will sit right next to Adweek's official grade—so you'll be able to see how much you as a group enjoyed each ad, versus how much we did.

Anheuser-Busch Is the Super Bowl’s Top Sponsor

Submitted by Anonymous (not verified) on Fri, 01/31/2014 - 20:54

The King of Beers also rules the Super Bowl. According to Nielsen, Anheuser-Busch was the top spender in the last five Super Bowls, ponying up $149 million between 2009-2013. That the maker of Budweiser and Bud Light is the biggest backer of the NFL championship tilt isn’t at all surprising; on average, the brewer scoops up four-and-a-half minutes of airtime, mixing it up with 30- and 60-second executions.

Dr. Oz Magazine Loses Lead Designer Ahead of Launch

Submitted by Anonymous (not verified) on Fri, 01/31/2014 - 19:36

Hearst’s newest magazine, Dr. Oz The Good Life, hasn’t put out its first issue, but it's already lost a key member of the launch team. Cass Spencer, the design director, was let go Thursday, a few days ahead of the launch. Spencer, who lists work from another Hearst title, Cosmo for Latinas, as well as Rodale’s Prevention on his website, declined to go into specifics about his departure.

At Last, Chrysler Confirms Super Bowl Appearance

Submitted by Anonymous (not verified) on Fri, 01/31/2014 - 19:28

Chrysler finally acknowledged its return to the Super Bowl today, saying that it will unveil three new ads. In a two-sentence statement, the automaker—now known corporately as Fiat Chrysler Automobiles—said the ads would run during the first quarter, at halftime and during the third quarter. The statement failed to mention, however, which of the company's brands would be featured and which roster shops created the work. Wieden + Kennedy, The Richards Group and Doner all work for Chrysler.

Guy Has the Wildest Night of His Life in Bud Light's Super Bowl Campaign

Submitted by Anonymous (not verified) on Fri, 01/31/2014 - 16:49

What were Don Cheadle and Arnold Schwarzenegger doing in those goofy Bud Light Super Bowl teasers? All is revealed this morning in this extended version of the content from BBDO that the brand will air Sunday night during the Super Bowl. In the behind-the-scenes style video, a random dude named Ian gets transported to the craziest night of his life after he's accosted by an attractive woman in a bar.