In retrospect, it was over before it started, but Super Bowl XLVIII still managed to draw more viewers than any other broadcast in U.S. television history. According to Nielsen live-plus-same-day data, Fox’s Super Bowl broadcast delivered an average 111.5 million viewers, besting the previous record holder set by NBC in 2012 by the slimmest of margins.
Well, this looks like a first. Kevin Jonas, a member of pop group Jonas Brothers, and his wife, Danielle Jonas, evidently signed a deal with Dreft to let it introduce their baby girl to the world on Twitter.
The debate over net neutrality in Washington is just getting started. Just days after President Obama pledged during a Google+ hangout that he supported net neutrality, Democrats rallied in Congress to put some legislation behind his words. Rep. Henry Waxman (Calif.), ranking member of the House commerce committee, Rep. Anna Eshoo (Calif.) and Sen.
SpinMedia Group, a publisher of celebrity and entertainment sites, today announced that it's lined up new investors and hired sales vet Tom Morrissy as chief revenue officer as it attempts to put its struggling financial past behind it. The company has lately made headlines for laying off staff and shutting down the print magazine editions of Spin and Vibe; the staff of 165 is down from more than 250 last September.
Per Salesforce ExactTarget Marketing Cloud's data, JCPenney was the second-most mentioned brand on social media platforms during last night's Super Bowl, trailing only Budweiser. The King of Beers garnered 192,527 mentions across Twitter, Facebook, etc., while JCP drew 120,334 mentions.
Today, we look at the top 10 ads from Super Bowl XLVIII, why SundanceTV cast Elisabeth Moss, and Jason Momoa.
Early in the Super Bowl’s first quarter, Jaguar found itself playing defense. Lexus—not even a big game advertiser—was buying space on Twitter, piggybacking on its #goodtobebad hashtag. When you’re cultivating a bad boy image with villainous Brits in your commercials, you don’t abide rivals squatting on your hashtag.
There was lots of speculation in recent weeks that Apple might be running a Super Bowl commercial this year to mark the 30th birthday of Macintosh—and of the Super Bowl spot that so famously launched it. That didn't happen. But this morning, Apple did release just such an ad online.
It may have been the least competitive Super Bowl in recent memory, but Fox’s coverage of last night’s Seahawks-Broncos blowout still appears to have delivered massive ratings. According to preliminary Nielsen data, Super Bowl XLVIII delivered an estimated 96.9 million viewers and a 34.4 rating in the adults 18-49 demo.
The dozens of Super Bowl advertisers last night wanted their ads to reverberate on Twitter. But as the triumphant Seattle Seahawks unmercifully showed the Denver Broncos on the playing field in New Jersey, not everyone gets to go home a winner. Twitter buzz is fleeting. Case in point: Maserati's 90-second commercial was a national trending topic during the first quarter last night. But then it dropped off the social map.
