DNN analyzed the Twitter behaviors of mid-size marketers—those with 50 to 5,000 employees—during Q4 2013 to see what content they most often shared.
A Walmart campaign breaking during NBC's broadcast of the Winter Olympics comes from a new roster shop: Saatchi & Saatchi, the retailer has confirmed. The campaign centers around Walmart's drive to create new manufacturing jobs in the U.S. Last year, the retailer pledged to buy an additional $50 billion in products made in America over 10 years.
First Look Media, the journalism venture led by former Guardian reporter Glenn Greenwald and eBay founder Pierre Omidyar, has announced that it will launch its first digital magazine next week. The magazine, which will be the first in a series of single-topic online publications from First Look, will focus on Edward Snowden’s NSA leaks. Greenwald, journalist and filmmaker Laura Poitras and The Nation's former national security correspondent, Jeremy Scahill, will oversee editorial operations.
Try to follow this. Icann, the international organization that has begun to roll out hundreds of new generic top level domains over the objections of brands worried about domain abuse, is now warning brands that they are at risk of domain abuse. At the end of last month, the first of what will be hundreds of new domains (suffixes to the right of the dot in a url, like .guru, .photography) went live, adding to the more commonly-known domains like .com and .net.
RAM did it with Paul Harvey. Apple did it with Walt Whitman (by way of Robin Williams). Visa did it with Amelia Earhart. Now, it's BMW's turn to use the poetic words of a long-ago visionary to sell a modern product. The automaker is using a recording of Arthur C. Clarke to celebrate the promise of the future, as realized today by the new BMW i series of electric cars.
NBC on Thursday iced the competition with its first night of Winter Olympics coverage from Sochi, averaging 19.6 million viewers and a preliminary 5.8 rating among adults 18-49. Because the first night of competition was uncharacteristically scheduled before the Opening Ceremonies, event-to-event comparisons may be a bit misleading. That said, on Saturday, Feb.
TripAdvisor is looking for another creative agency less than a year after it said it hired The Fantastical, a start-up agency founded by former Mullen group creative directors Michael Ancevic and Steve Mietelski, which was retained by the travel site in May after a review. The Fantastical's CCO Ancevic said the agency was never appointed as creative lead, and was given only a project.
C-level brand executives are descending on Sochi to do what big companies often do at the Olympics and other huge sports events—curry favor with clients and partners by showing them a fantastic time. But behind the scenes, the execs typically have specialized operatives who quietly but painstakingly make sure the guests' trips go well. Though history continues to complicate what that means.
Weary of the Super Bowl commercials? So are we. For this week's Ads of the Week collection, we move on to other spots released since the game ended—with the exception of Jamie Casino's epic local Super Bowl ad, which we couldn't help but include. Watch our picks for the week's five best spots below, and vote for your favorite. If your pick isn't shown here, tell us in the comments.
