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Pork Board Hires a Multicultural Shop

Submitted by Anonymous (not verified) on Thu, 02/13/2014 - 16:21

The National Pork Board is expanding its multicultural marketing efforts and has turned to República to lead the charge. The Miami-based shop will create ads designed to reach Hispanics, African-Americans and Asians. Previously, the Pork Board used Bromley in San Antonio to create Hispanic market ads. So, the new agency faces a broader challenge. The independent agency landed the business after a review in which there were a handful of finalists, according to José de Jesús, the board's director of multicultural marketing. The organization is based in Des Moines, Iowa.

Organic Growth Flattens Out for Publicis Groupe

Submitted by Anonymous (not verified) on Thu, 02/13/2014 - 15:31

Publicis Groupe, in the process of a merger with Omnicom Group, said organic growth was flat in the fourth quarter of last year, in contrast to a 3 percent rise in the first nine months. The French holding company attributed the flattening to continuing Eurozone economic problems, the slowdown in emerging economies—particularly in China—and the postponement or cancellation of ad campaigns.

Comcast-Time Warner Cable Regulatory Review Will Be Raucous

Submitted by Anonymous (not verified) on Thu, 02/13/2014 - 13:30

The proposed $45.2 billion merger between Comcast and Time Warner Cable will keep both public interest groups and regulators busy in the coming months. Expect a raucous and drawn-out transaction before regulators make their decision.  Both Public Knowledge and Free Press came out swinging against the deal even before Comcast CEO Brian Roberts got a chance to explain it to investors this morning.

Report: Comcast to Buy Out Time Warner Cable

Submitted by Anonymous (not verified) on Thu, 02/13/2014 - 04:10

In a tweet heard ‘round the cable universe, CNBC’s David Faber on Wednesday night said that multiple sources have told him that Comcast is preparing to make a formal overture to take full control of Time Warner Cable. According to Faber, Comcast on Thursday will announce it has offered Time Warner Cable a buyout of $159 per share, in what he characterized as an all-stock deal.

What Are Amway’s Ads Really Promoting?

Submitted by Anonymous (not verified) on Thu, 02/13/2014 - 03:50

In 1959, the Barbie doll hit store shelves, Cadillac rolled out its biggest fins, and Richard DeVos and Jay Van Andel, two high school friends from Ada, Mich., began selling soap door to door. Does that last one seem out of place? It’s not. The company the pair founded is Amway, which last year grossed $11.8 billion. Not unlike Halliburton or TIAA-CREF, Amway is a company many have heard of but few are good at explaining. Amway sells hundreds of consumer products—everything from lipstick to pots and pans.

This Production Firm Stays True to Its Storytelling Roots

Submitted by Anonymous (not verified) on Thu, 02/13/2014 - 03:44

Specs Who Founding partners (from left) Jen Lucero, managing director, and executive creative directors Brien Holman and Jayson Whitmore What Design and production studio Where Los Angeles office With one small client, an angel investor and well-worn credit cards, Royale’s founders opened their studio nearly seven years ago. The upstart was given three weeks to create a 90-second video about fashion brand Diesel, off of which Royale’s reputation was launched.

Mozilla Embraces Native Ads in Firefox Browser

Submitted by Anonymous (not verified) on Wed, 02/12/2014 - 23:00

Mozilla is embracing advertising with sponsored content in its Web browser and potentially within a new editorial initiative it calls Voices. The developer of Firefox announced that it would sell sponsored positions within its desktop browser. The company developed a native advertising format called Directory Tiles, which will display promoted content to Firefox users.

Winter Olympics Update: NBC Is In the Pink

Submitted by Anonymous (not verified) on Wed, 02/12/2014 - 21:13

While the conjunctivitis-plagued Bob Costas may not look back fondly on the 2014 Winter Olympics, Sochi’s stellar ratings performance has left NBC’s ad sales team in the pink. According to NBC Sports Group chairman Mark Lazarus, the network has begun making available inventory it had originally held back in case it found itself having to make up for any ratings shortfalls. Speaking from Sochi during a Wednesday night conference call (or around 2:30 p.m.

Franken Unsatisfied With Ford's Data Collection Practices

Submitted by Anonymous (not verified) on Wed, 02/12/2014 - 21:06

As far as Sen. Al Franken (D-Minn.) is concerned, Ford's in-car data collection practices don't measure up. Franken reached out to Ford last month, asking the carmaker to explain what data location information the company collects, how it obtains customers' permission to collect data, and how it shares the data. While Franken seemed OK with Ford's description of its practices, he was unsatisfied that Ford relied on the fine print of its website and mobile app user agreements to obtain consumer consent to collect the data.