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Steve Stoute Adds New Leaders to Translation

Submitted by Anonymous (not verified) on Mon, 02/17/2014 - 12:00

Steve Stoute is restocking his leadership ranks at Translation with veterans of the agency and marketer worlds. Joining as president is Nils Peyron, a former account leader at McCann Erickson and Ogilvy & Mather who most recently was chief marketing officer at Toms shoes. Peyron fills a vacancy left by the November 2012 exit of Leeann Leahy. John Norman, meanwhile, is coming aboard as partner and chief creative officer. In the creative role, Norman, who has been CCO of TBWA\C\D in Playa del Rey, Calif.

Innocean USA Hires a Chief Growth Officer

Submitted by Anonymous (not verified) on Mon, 02/17/2014 - 11:00

Chad Saul is getting grounded again. After more than a year of working at a holding company (MDC Partners) and consulting, Saul this week joins Innocean USA as chief growth officer, a new position. Saul, who before MDC worked at Deutsch LA, Team One and Arnold, said he missed being in the trenches of an agency. At MDC, he provided pitch support to agencies such as 72andSunny but wasn't connected to any one shop.

Cruise Operators Are Partnering With Brands to Help Rebuild Their Reputations

Submitted by Anonymous (not verified) on Mon, 02/17/2014 - 04:50

The cruise-ship business has faced rough seas in the past year or so. From the Norwalk stomach virus to passengers falling overboard to last year’s memorable “Poop Cruise,” the floating vacation needs a PR boost. Over the past several weeks, that’s exactly what ship operators have been trying to do—by luring land-based brands aboard. These partnerships (such as Carnival’s Dr.

The Best Social Network for Real-Time Marketing

Submitted by Anonymous (not verified) on Mon, 02/17/2014 - 04:41

Specs Who Jordan Bitterman Age 41 New gig Chief strategy officer, Mindshare Old gig Head of social, mobile and content, Digitas What’s your new job all about? The agency’s position is all about adaptive marketing—using real-time insights to drive real-time actions. How do we move swiftly, putting science, speed and culture at the forefront of everything we do? What is adaptive marketing? Real-time marketing became an industry buzzword.

NBC to Promote New Comedies After Final Night of Olympics, Closing Ceremony

Submitted by Anonymous (not verified) on Mon, 02/17/2014 - 04:38

NBC is putting an end to all the post-Olympics monkey business. Two years after making viewers go ape by interrupting the closing ceremony of the London Games with a preview of the simian sitcom Animal Practice, the broadcaster is taking a much more cautious approach in Sochi. The plan for next Sunday’s prime-time broadcast is to air two hours of edited curtain-closing footage, followed by the commercial-free premiere of Growing Up Fisher. The single-camera effort stars J.K.

Big YouTube Channels Join Forces to Help Drive Ads

Submitted by Anonymous (not verified) on Mon, 02/17/2014 - 04:34

The Web video world is getting its own trade organization: GOVA, the Global Online Video Association—a nonprofit group formed with the primary goal of bringing more advertisers to the medium. At the outset, GOVA is made up exclusively of nine top “multichannel networks” (MCNs). They are Maker Studios, Fullscreen, Collective Digital Studio, Big Frame, BroadbandTV, DECA, Discovery’s Revision3, Magnet Media and MiTu Networks.

These 3 Toy Lines Toy Tried Hard High But Failed

Submitted by Anonymous (not verified) on Mon, 02/17/2014 - 04:32

The road most connected toy lines have traveled is ... well, let’s just say it’s paved with good intentions. A sampling of valiant efforts: Take Teddy Ruxpin. In 1985, a company called Worlds of Wonder introduced a teddy bear who told stories from recorded audio tapes while moving his eyes and mouth. It was a runaway hit that holiday season. Nine months later, Smith Barney and Dean Witter co-managed WoW’s IPO. Not quite a year after that, the company bought $92 million worth of debt against the 1987 holiday season.

Will Video Game-Toy Hybrids Save the Industry or Eat It?

Submitted by Anonymous (not verified) on Mon, 02/17/2014 - 04:11

Until recently, your kid’s brain has been the best place to stage battles between Spider-Man and Skeletor. But technology has made this a brave new world, and digital architects have built a whole new arena. Gaming has come to toy town.  Photo: Vasava Good timing, too. The domestic toy industry flattened in 2012 and actively declined 1 percent in 2013 to $16.3 billion, according to market analysis firm the NPD Group. But one of the few categories growing—by a whopping 70 percent year over year, if you believe Activision—was the interactive toy market.

TBWA Recasts Again Atop Its Creative Department in L.A.

Submitted by Anonymous (not verified) on Sun, 02/16/2014 - 17:31

For the second time in as many years, TBWA is recasting at the top of the creative department of its largest office, according to sources. David Kolbusz, a partner and deputy executive creative director of Bartle Bogle Hegarty in London, is in advanced talks to share the top creative role at TBWA\Chiat\Day in Playa del Rey, Calif., sources said. Plans call for him to partner with Stephen Butler, one of the office's three ecds.